identi Anmeldelser 

5.384
TrustScore 4.5 ud af 5

4,3

Selvom vi ikke verificerer specifikke påstande, fordi anmeldernes meninger er deres egne, kan vi godt betegne anmeldelser som "Verificerede", når vi kan bekræfte, at der har fundet en forretningsinteraktion sted. Læs mere

Af hensyn til platformsintegriteten scannes alle anmeldelser på vores platform – verificerede eller ej – af vores automatiserede software døgnet rundt. Denne teknologi er designet til at identificere og fjerne indhold, der overtræder vores retningslinjer, herunder anmeldelser, som ikke er baseret på en reel oplevelse. Vi er klar over, at vi måske ikke fanger alle problemer, og du er velkommen til at gøre os opmærksom på det, hvis vi har overset noget. Læs mere

Se, hvad kunderne siger

Bedømt til 5 ud af 5 stjerner

​I reached out to Identibase to double-check my dog's microchip registration status after a mix-up during a recent vet scan. Their support team (Isobel) responded within a few days, looked into the... Se mere

Virksomheden har svaret

Bedømt til 5 ud af 5 stjerner

I can’t thank Matt at Identibase enough for his excellent customer service. From start to finish, he was incredibly helpful, professional and reassuring. Matt took the time to explain everything cl... Se mere

Virksomheden har svaret

Bedømt til 5 ud af 5 stjerner

I have recently changed address and rang Identibase to check I'd correctly changed my cat's details. Spoke with Carly who was extremely professional, friendly and reassuring. She checked everything to... Se mere

Virksomheden har svaret

Bedømt til 1 ud af 5 stjerner

Paid £39 for a transfer of ownership which has not been done and no response whatsoever from identibase when I contacted them about it. I will have to do a chargeback. Identibase charge £39 PER YEAR... Se mere

Virksomheden har svaret

Virksomhedsoplysninger

  1. Dyrevelfærdsorganisation

Skrevet af virksomheden

For over 35 years, we’ve helped protect Britain’s pets and supported the people who love them. We’re here for the everyday moments, the unexpected ones, and whatever pet life has in mind. We know our stuff, but keep things simple. With trusted information and real people ready to help, we offer calm, dependable support when pet life doesn’t go to plan. There are real people behind identi. People who listen, understand what’s at stake and help without adding pressure. No scripts or passing you around. Just thoughtful support from someone who cares. We love animals. Properly, genuinely love them. We’re a team of pet owners who take pride in what we do and bring that warmth to every interaction, while staying dependable when it matters. At the heart of identi is one of the UK’s largest pet microchip databases, helping keep millions of pets connected to the people who love them. Alongside microchip registration, we offer Smart Tags and other services designed to make managing your pet’s details simpler and help the right people get in touch when pet life has other ideas. Whether you’re updating a microchip record, setting up a Smart Tag, looking for support when your pet is missing or simply keeping their information up to date, we’re here to help. By your side for all of pet life.


Kontaktoplysninger

4,3

Fremragende

TrustScore 4.5 ud af 5

5 t anmeldelser

5 stjerner
4 stjerner
3 stjerner
2 stjerner
1 stjerne

Bed kunder om at skrive en anmeldelse

Denne virksomhed inviterer sine kunder til at skrive en anmeldelse, uanset om den er positiv eller negativ

Har besvaret 97 % af deres negative anmeldelser

Svarer typisk inden for 48 timer

Sådan bruger denne virksomhed Trustpilot

Se, hvordan deres anmeldelser og bedømmelser indsamles, vurderes og modereres.

4,3

Alle anmeldelser

(5.384)

1.326 anmeldelser inden for de sidste 12 måneder

Skriv en anmeldelse
Virksomheder på Trustpilot må ikke tilbyde incitamenter eller betale for at skjule anmeldelser. Anmeldelser repræsenterer individuelle brugeres meninger, og ikke Trustpilots mening. Læs mere

Bedømt til 5 ud af 5 stjerner

Ellie responded quickly to the query of…

Ellie responded quickly to the query of a microchip which was wrongly registered and was able to help getting it registered to the correct owner.
Very helpful indeed.

27. august 2026
Uopfordret anmeldelse
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Besvarelse fra identi

Thank you so much for taking the time to leave such a lovely review!

We’re delighted to hear that Ellie responded quickly to your query and was able to help resolve the issue with the microchip registration. We understand how important it is to make sure your pet’s microchip is registered to the correct keeper, so it’s fantastic to know that Ellie was able to guide you through the necessary process and get everything sorted.

When information on a microchip record is incorrect, it’s important that we take the appropriate steps to make sure the record is updated accurately and securely. We’re pleased that Ellie was able to explain what was needed and provide the support to get the registration corrected without unnecessary delay.

It’s also wonderful to hear that you found Ellie so helpful. Providing friendly, knowledgeable, and efficient support is exactly what we strive for, particularly when customers are dealing with something as important as their pet’s identification and safety.

We’ll be sure to pass your kind comments on to Ellie. Knowing that she was able to respond promptly and make such a positive difference to your experience will mean a great deal to her.

Thank you again for your fantastic feedback and for trusting Identibase with your pet’s important microchip information. We truly appreciate your support and wish you and your pet many happy, healthy, and safe years together.

If you ever need any further assistance or have any questions in the future, please don’t hesitate to get in touch – we’re always here and happy to help.

Warm regards,

Ben
Identibase

Bedømt til 5 ud af 5 stjerner

I was able to talk to a real person…

I was able to talk to a real person without a lengthy wait. The person who answered my call was extremely helpful and informative, also had a very nice manner. Overall a good experience

26. august 2026
Uopfordret anmeldelse
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Besvarelse fra identi

Thank you so much for taking the time to leave such a lovely review!

We’re delighted to hear that you were able to speak to a real person without a lengthy wait and that the advisor who answered your call was extremely helpful, informative, and pleasant to deal with. It’s fantastic to know that you had such a positive experience from start to finish.

We know how valuable it is to be able to speak directly to someone when you have a question or need help, particularly when it concerns something important relating to your pet. Our aim is always to make contacting us as straightforward as possible and ensure that, when you do reach us, you receive clear, accurate, and helpful information from a friendly member of the team.

It’s wonderful to hear that our advisor’s manner made such a positive impression. We take great pride in providing customer service that is not only efficient and knowledgeable, but also warm and approachable. Your feedback is a fantastic recognition of the effort our team puts into every conversation.

We’ll be sure to share your kind comments with the wider team. Feedback like yours is hugely encouraging and helps motivate us to continue delivering the high standard of service our customers and their pets deserve.

Thank you again for your fantastic feedback and for choosing Identibase. We truly appreciate your support and wish you and your pet many happy, healthy, and safe years together.

If you ever need any further assistance or have any questions in the future, please don’t hesitate to get in touch – we’re always here and happy to help.

Warm regards,

Ben
Identibase

Bedømt til 5 ud af 5 stjerner

Lewis was helpful

Lewis was helpful, explaining everything I asked. Great company with a good service

25. august 2026
Uopfordret anmeldelse
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Besvarelse fra identi

Thank you so much for taking the time to leave such a lovely review!

We’re delighted to hear that Lewis was helpful and took the time to explain everything you wanted to know. Making sure our customers receive clear, straightforward answers to their questions is really important to us, so it’s fantastic to know that Lewis provided exactly the level of support you needed.

We understand that pet microchip records and account information can sometimes raise questions, and our aim is always to make things as simple and easy to understand as possible. It’s wonderful to hear that Lewis was able to guide you through everything clearly and leave you feeling confident in the information you received.

We’re also really pleased to hear that you consider Identibase a great company with a good service. Our Customer Care team works hard every day to provide friendly, knowledgeable, and professional support, so feedback like yours is a fantastic reflection of the service we strive to deliver.

We’ll be sure to pass your kind comments on to Lewis. Knowing that he was able to answer your questions and provide such a positive experience will mean a great deal to him.

Thank you again for your fantastic feedback and for choosing Identibase. We truly appreciate your support and wish you and your pet many happy, healthy, and safe years together.

If you ever need any further assistance or have any questions in the future, please don’t hesitate to get in touch – we’re always here and happy to help.

Warm regards,

Ben
Identibase

Bedømt til 5 ud af 5 stjerner

Excellent advice and help

25. august 2026
Uopfordret anmeldelse
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Besvarelse fra identi

Thank you so much for taking the time to leave such a lovely review!

We’re absolutely delighted to hear that you received excellent advice and help from our team. Providing clear, knowledgeable, and friendly support is something we take great pride in, so it’s fantastic to know that you had such a positive experience.

We understand that when you contact us with a question or issue, you want to feel confident that you’re speaking to someone who understands your situation and can provide the right guidance. Our aim is always to make things as straightforward as possible and ensure you feel supported from the moment you get in touch.

Your kind feedback is a wonderful reflection of the hard work our Customer Care team puts into helping pet owners every day. Comments like yours really do mean a great deal to the whole team and encourage us to continue providing the high standard of service our customers and their pets deserve.

Thank you again for your fantastic feedback and for choosing Identibase. We truly appreciate your support and wish you and your pet many happy, healthy, and safe years together.

If you ever need any further assistance or have any questions in the future, please don’t hesitate to get in touch – we’re always here and happy to help.

Warm regards,

Ben
Identibase

Bedømt til 5 ud af 5 stjerner

Phone Contact so Helpful

Once I got through on the phone it was perfect. Piper was friendly, professional and sorted out my query within a few minutes. (5 stars.)
The email I'd previously had to activate my account did NOT say there was a 24 hour time limit so I'd had trouble setting up my account.

25. august 2026
Uopfordret anmeldelse
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Besvarelse fra identi

Thank you so much for taking the time to leave such a detailed review and for your five-star rating!

We’re delighted to hear that, once you reached us, Piper was able to make the experience a positive one. It’s fantastic to know that she was friendly, professional, and able to understand your query and get everything sorted for you within just a few minutes.

We’re sorry, however, that you experienced difficulties when initially trying to activate your account. We appreciate how frustrating it must have been to go through the activation process only to find that the link was no longer working, particularly when the email you received did not make the 24-hour time limit clear enough.

We really appreciate you highlighting this to us. Clear communication is extremely important, especially when we are asking customers to complete an important step such as activating their account. Feedback like yours helps us identify where our communications can be clearer and where we can improve the customer experience.

It’s wonderful that you were able to speak with Piper and that she could quickly resolve the issue for you. We’ll be sure to pass your kind comments on to her – she’ll be really pleased to know that her friendly and professional approach made such a difference.

Thank you again for your patience, your constructive feedback, and for giving us the opportunity to put things right. We’re really pleased that we could get you up and running and hope you now find your Identibase account straightforward and easy to use.

If you ever need any further assistance or have any questions in the future, please don’t hesitate to get in touch – our friendly team is always here and happy to help.

Warm regards,

Ben
Identibase

Bedømt til 5 ud af 5 stjerner

Paris was very friendly and…

Paris was very friendly and professional i thought it might be complicated and I was very stressed as moving house is a very big event in someone's life. Paris made it so simple and quick and I very much appreciated that and also to know my beloved cats are still safe.

Thank you Paris (beautiful name too)
Kind regards
Heidi

24. august 2026
Uopfordret anmeldelse
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Besvarelse fra identi

Hi Heidi,

Thank you so much for taking the time to leave such a wonderful and thoughtful review!

We’re absolutely delighted to hear that Paris was able to make updating your details so simple and quick, particularly at a time when you already had so much to think about with moving house. As you rightly say, moving can be a huge event in someone’s life, and we completely understand that the last thing you need is another complicated task adding to the stress.

It’s fantastic to hear that Paris was able to provide such a friendly and professional service and take the worry out of the process for you. Making things straightforward for our customers is exactly what we aim to do, and it’s wonderful to know that Paris was able to give you the reassurance you needed that your beloved cats’ details are up to date and that their important microchip records remain in place.

We know just how much our pets mean to us, so having peace of mind that their information is accurate and accessible is incredibly important. Should one of your cats ever go missing, having the correct details registered gives you that added reassurance that you can be contacted if they are found and their microchip is scanned.

We’ll be sure to pass your lovely feedback on to Paris. We’re sure she’ll be delighted to hear your kind comments – and we’ll also let her know that you think she has a beautiful name!

Thank you again for your fantastic feedback and for trusting Identibase with your cats’ important microchip information. We truly appreciate your support and wish you every happiness in your new home, along with many happy, healthy, and safe years with your beloved cats.

If you ever need any further assistance or have any questions in the future, please don’t hesitate to get in touch – we’re always here and happy to help.

Warm regards,

Ben
Identibase

Bedømt til 5 ud af 5 stjerner

Excellent customer service!

Excellent customer service!
Very helpful & dealt with my enquiry quickly.

24. august 2026
Uopfordret anmeldelse
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Besvarelse fra identi

Thank you so much for taking the time to leave such a fantastic review!

We’re absolutely delighted to hear that you received excellent customer service and that our team was able to deal with your enquiry quickly and efficiently. Providing prompt, helpful, and professional support is exactly what we strive for, so it’s wonderful to know that you had such a positive experience.

We understand that when you contact us with a question or issue, you want to know that it will be taken seriously and dealt with without unnecessary delays. Our aim is always to make the process as straightforward and hassle-free as possible, while ensuring you receive clear and helpful information.

Your kind feedback is fantastic recognition of the hard work our Customer Care team puts into every interaction. Comments like yours really do mean a great deal to the whole team and encourage us to continue delivering the high standard of service our customers and their pets deserve.

Thank you again for your wonderful feedback and for choosing Identibase. We truly appreciate your support and wish you and your pet many happy, healthy, and safe years together.

If you ever need any further assistance or have any questions in the future, please don’t hesitate to get in touch – we’re always here and happy to help.

Warm regards,

Ben
Identibase

Bedømt til 5 ud af 5 stjerner

A microchip query

Paris was very helpful, friendly, polite and knowledgeable on the phone, she answered my query very well.

24. august 2026
Uopfordret anmeldelse
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Besvarelse fra identi

Thank you so much for taking the time to leave such a lovely review!

We’re absolutely delighted to hear that Paris was so helpful, friendly, polite, and knowledgeable when you contacted us. It’s fantastic to know that she was able to understand your query and provide you with a clear and helpful answer.

We understand that when you contact us with a question, you want to feel confident that the person you speak to understands your situation and can give you the right information without making things unnecessarily complicated. It’s wonderful to hear that Paris was able to do exactly that while also providing such a friendly and professional service.

Our Customer Care team takes great pride in providing knowledgeable support alongside a warm and approachable manner. Your feedback is fantastic recognition of the effort our advisors put into making every customer interaction as straightforward and positive as possible.

We’ll be sure to pass your kind comments on to Paris. Knowing that she answered your query so well and left you with such a positive impression will mean a great deal to her.

Thank you again for your fantastic feedback and for choosing Identibase. We truly appreciate your support and wish you and your pet many happy, healthy, and safe years together.

If you ever need any further assistance or have any questions in the future, please don’t hesitate to get in touch – we’re always here and happy to help.

Warm regards,

Ben
Identibase

Bedømt til 5 ud af 5 stjerner

Happy customer

They are very helpful & knowledgeable, got my issue sorted quickly and closed out all in the same morning. Thank you for the good service!

24. august 2026
Uopfordret anmeldelse
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Besvarelse fra identi

Thank you so much for taking the time to leave such a lovely review!

We’re delighted to hear that you found our team helpful and knowledgeable and that we were able to get your issue sorted and fully closed out within the same morning. Providing a quick, efficient, and complete resolution is exactly what we strive for, so it’s fantastic to know that you received the level of service we aim to deliver.

We understand that when you contact us with a query, you want to know that it is being taken seriously and that someone will take ownership of getting it resolved. It’s wonderful to hear that our team was able to understand your situation, provide the right information, and make sure everything was completed without unnecessary delays.

We’re particularly pleased that you highlighted both the knowledge and helpfulness of our team. Our advisors work hard to ensure they can provide clear and accurate guidance while keeping every interaction friendly and approachable.

Your kind feedback means a great deal to the whole team and is fantastic recognition of the effort that goes into providing an efficient and customer-focused service every day.

Thank you again for your brilliant feedback and for choosing Identibase. We truly appreciate your support and wish you and your pet many happy, healthy, and safe years together.

If you ever need any further assistance or have any questions in the future, please don’t hesitate to get in touch – we’re always here and happy to help.

Warm regards,

Ben
Identibase

Bedømt til 5 ud af 5 stjerner

When my cat was lost Identibase very quickly responded

When my cat was lost Identibase very quickly notified all customers of theirs local to me and I assume local Vets. They also provided a poster of the cat that I could print for use locally. The cat was found, possibly owing to a local person checking to see if he had been shut in as he returned covered in sawdust. It is reassuring g that Identibase can react so quickly at any time.

18. august 2026
Uopfordret anmeldelse
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Besvarelse fra identi

Thank you so much for taking the time to share your experience with us.

We’re absolutely delighted to hear that your cat was found and safely returned home. We can only imagine how worrying it must have been while he was missing, so it’s wonderful to know that he is back where he belongs – even if he did return covered in sawdust!

We’re particularly pleased to hear that you found our response reassuring. When a pet goes missing, acting quickly is incredibly important, which is why our missing pet services are designed to help get information out as promptly as possible. Alerting relevant local contacts and providing a personalised poster that can be printed and shared locally gives owners additional tools to help raise awareness and increase the chances of a safe reunion.

We understand that you may never know exactly what led to your cat being found, but it’s lovely to hear that a local person may have noticed the situation and checked whether he had become trapped somewhere. It’s a great example of how quickly getting the right information in front of people nearby can potentially make a difference.

It’s also fantastic to hear that you found the speed of our response reassuring. We know that when a much-loved pet goes missing, owners need to feel that they have support and that action is being taken, particularly during those first worrying hours.

Helping reunite pets with their families is at the heart of what we do, and knowing that our service gave you confidence when you needed it most means a great deal to the whole team.

Thank you again for your wonderful feedback and for trusting Identibase with your cat’s important microchip information. Most importantly, we’re so pleased that your cat is safely home with you and hope there are no more unexpected adventures for a very long time!

If you ever need any further assistance or have any questions in the future, please don’t hesitate to get in touch – we’re always here and happy to help.

Warm regards,

Ben
Identibase

Bedømt til 5 ud af 5 stjerner

Paris was very friendly

Paris was very friendly, helpful and informative. She certainly knows what she is talking about. A lovely experience as I had been really struggling using my internet.

18. august 2026
Uopfordret anmeldelse
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Besvarelse fra identi

Thank you so much for taking the time to leave such a wonderful review!

We’re absolutely delighted to hear that Paris was so friendly, helpful, and informative and that her knowledge and expertise helped make your experience a much more positive one. It’s fantastic to know that she was able to support you when you had been struggling to navigate things online.

We completely understand how frustrating it can be when you’re having difficulties using the internet or accessing the information you need. Sometimes what should be a simple process can quickly become stressful, so having someone who can patiently talk you through things, answer your questions, and provide clear guidance can make all the difference.

It’s wonderful to hear that Paris was able to do exactly that and that you felt confident in the information she provided. Our aim is always to make things as straightforward as possible for our customers, regardless of how comfortable they may be with using online services.

We’ll be sure to pass your lovely comments on to Paris. Knowing that her friendly manner, knowledge, and willingness to help made such a positive impression will mean a great deal to her and is fantastic recognition of the service she provides.

Thank you again for your fantastic feedback and for choosing Identibase. We truly appreciate your support and wish you and your pet many happy, healthy, and safe years together.

If you ever need any further assistance or have any questions in the future, please don’t hesitate to get in touch – whether online or by phone, our friendly team is always here and happy to help.

Warm regards,

Ben
Identibase

Bedømt til 1 ud af 5 stjerner

No way to contact

No way to contact, to report a found dog, chipped to yourselves. Not a lot of good telling people to contact the dog warden on a Sunday.

23. august 2026
Uopfordret anmeldelse
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Besvarelse fra identi

Thank you for taking the time to share your experience with us.

We’re sorry to hear that you experienced difficulties when trying to get through to our team, particularly if you were contacting us about something relating to the welfare of a pet. We understand that in those circumstances, being able to speak to someone quickly and get the right support is incredibly important.

We have looked into the process and, having tested the telephone options ourselves, we have not been able to identify an issue with the service. Selecting option 2 on our IVR should connect you through to our Customer Care team during our main opening hours. If the main contact centre is closed, the call should then be routed through to our out-of-hours team.

However, we would really like to understand exactly what happened in your particular case rather than simply assume that everything worked as expected. If you could please get in touch with us directly and provide any details you have about when you called and what happened when you selected the relevant option, we would be more than happy to investigate this further.

Animal welfare is our number one priority, and we take any concerns about customers being unable to access the support they need extremely seriously. Our aim is to ensure that pet owners can reach an appropriate member of our team when they need assistance, particularly in situations involving missing or vulnerable pets.

We appreciate you bringing this to our attention, and we would welcome the opportunity to look into the circumstances properly and understand whether there is anything we need to address.

Please do contact our team and ask for your query to be escalated if necessary. We’ll be more than happy to investigate this further for you.

Thank you again for your feedback and for giving us the opportunity to look into your experience.

Warm regards,

Ben
Identibase

Bedømt til 1 ud af 5 stjerner

I was told by my vet that this service…

I was told by my vet that this service was free yet when I went to register my pet, they were seeking a plan and subscription. I don't get it!

22. august 2026
Uopfordret anmeldelse
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Besvarelse fra identi

Thank you for taking the time to share your feedback.

We’re sorry to hear that you were unhappy with your experience, and we’d like to clarify the situation as there appears to be some confusion around the process and the charges involved.

Registration with Identibase is free and there is no additional cost simply to register a pet on our database. From your description, however, it sounds as though the situation required a transfer of keepership rather than a straightforward registration.

A transfer of keepership is a different process. This is required when the registered keeper of a microchipped pet needs to be changed, and it involves additional checks and administration to ensure that the record is transferred correctly and securely. We cannot simply change the name on a microchip record without carrying out the appropriate process, as the information held on the database needs to be accurate and properly verified.

If your veterinary practice gave you the impression that this would simply be a free registration, we’re sorry for any confusion or misunderstanding this may have caused. Identibase is separate from the veterinary practice, and the requirements for transferring an existing microchip record are something our team must follow to ensure the integrity of the database.

We completely understand that nobody wants to be faced with an unexpected charge, particularly when they have been told something different beforehand. However, we hope this explains why the service you required was chargeable and why it differs from simply registering a new pet, which is free.

We would always be happy to explain the process and the reason for any charge before proceeding, and we’re sorry if this was not made clear to you.

We do, of course, respect that you were disappointed with your experience, although we would be grateful if you would consider whether the one-star rating reflects the service Identibase actually provided, particularly if the misunderstanding originated from information provided by the veterinary practice rather than our team.

Thank you again for taking the time to raise your concerns. If you would like us to look into your individual circumstances further, please get in touch with our team and we’ll be happy to help.

Warm regards,

Ben
Identibase

Bedømt til 5 ud af 5 stjerner

I just had an admin problem but Olivia…

I just had an admin problem but Olivia sorted it for me quickly and in a friendly manner

21. august 2026
Uopfordret anmeldelse
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Besvarelse fra identi

Thank you so much for taking the time to leave such a lovely review!

We’re delighted to hear that Olivia was able to help you with your administrative issue and get everything sorted quickly and efficiently. It’s fantastic to know that she was also friendly and approachable throughout your interaction.

We understand that even a relatively simple administrative issue can be frustrating when you’re trying to get something resolved, so our aim is always to make the process as straightforward and hassle-free as possible. Having a helpful member of the team who can quickly understand the issue and take the necessary steps to resolve it makes all the difference.

It’s wonderful to hear that Olivia provided exactly that level of service for you. Providing friendly, professional, and efficient support is something we take great pride in, and your feedback is fantastic recognition of the care Olivia puts into helping our customers.

We’ll be sure to pass your kind comments on to Olivia. Knowing that she was able to resolve your issue quickly while making the experience a positive one will mean a great deal to her.

Thank you again for your fantastic feedback and for choosing Identibase. We truly appreciate your support and wish you and your pet many happy, healthy, and safe years together.

If you ever need any further assistance or have any questions in the future, please don’t hesitate to get in touch – we’re always here and happy to help.

Warm regards,

Ben
Identibase

Bedømt til 4 ud af 5 stjerner

Transfer issues

We had to transfer over from "animal tracker" as identibase had taken over but had a little difficulty at first to log in to identibase but thats because we didn't receive the activation email until I phoned them and spoke to a very helpful woman and she got the issue resolved quickly 👍🏻👍🏻

21. august 2026
Uopfordret anmeldelse
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Besvarelse fra identi

Thank you so much for taking the time to leave such a lovely review and for sharing your experience of moving across from Animal Tracker to Identibase.

We’re sorry that you initially had difficulty logging in because you hadn’t received your activation email. We appreciate how frustrating that must have been, particularly when you were expecting the migration process to be straightforward.

We’re delighted, however, that once you contacted us, one of our friendly team members was able to quickly identify the issue and get everything resolved for you. It’s fantastic to hear that she was helpful, efficient, and made sure you could access your Identibase account without any unnecessary delay.

The migration from Animal Tracker to Identibase is designed to make sure your existing pet information continues to be held safely and securely, while giving you access to the services and support available through Identibase. We understand how important it is to customers to know that their pets’ microchip records have transferred correctly, so our team is always on hand to help if anyone experiences difficulties during the process.

Your feedback is a great example of why having a friendly Customer Care team is so important. While we aim to make the online process as simple as possible, we know that sometimes things don’t go exactly to plan, and being able to speak to someone who can listen, investigate, and resolve the issue makes all the difference.

We’ll be sure to pass your kind comments on to the advisor who helped you. Knowing that she was able to get everything sorted quickly and provide such a positive experience will mean a great deal to her.

Thank you again for your patience, your fantastic feedback, and for making the move across to Identibase with us. We’re really pleased to have you and your pets with us and hope you find your Identibase account straightforward and easy to use.

If you ever need any further assistance or have any questions in the future, please don’t hesitate to get in touch – we’re always here and happy to help.

Warm regards,

Ben
Identibase

Bedømt til 5 ud af 5 stjerner

What a great experience

What a great experience I had on the phone with this company. Luke was a fantastic help and I left the call feeling confident my dog is on their 'radar'.

21. august 2026
Uopfordret anmeldelse
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Besvarelse fra identi

Thank you so much for taking the time to leave such a wonderful review!

We’re absolutely delighted to hear what a great experience you had when you contacted us and, in particular, that Luke was such a fantastic help. It’s brilliant to know that you finished the call feeling confident and reassured that your dog’s details are safely recorded with Identibase.

Providing peace of mind to pet owners is at the heart of everything we do. We understand that our pets are much-loved members of the family, and knowing that their microchip information is correctly registered and that there is support available should they ever go missing can make a huge difference.

It’s fantastic to hear that Luke was able to give you that reassurance while also making the conversation such a positive experience. A friendly, knowledgeable, and confident advisor can make all the difference, particularly when discussing something as important as your pet’s safety.

We’ll be sure to pass your lovely comments on to Luke. Knowing that he made such a great impression and left you feeling confident about your dog’s registration will mean a great deal to him.

Thank you again for your fantastic feedback and for trusting Identibase with your dog’s important microchip information. We truly appreciate your support and wish you and your dog many happy, healthy, and safe years together.

If you ever need any further assistance or have any questions in the future, please don’t hesitate to get in touch – we’re always here and happy to help.

Warm regards,

Ben
Identibase

Bedømt til 5 ud af 5 stjerner

Ellie was extremely helpful when I…

Ellie was extremely helpful when I could not find Tilly's microchip number. She sent me the microchip certificate so that I would have the number but I could not open it. I emailed her and she sent it again very promptly and this time it worked. Very impressed.

20. august 2026
Uopfordret anmeldelse
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Besvarelse fra identi

Thank you so much for taking the time to leave such a wonderful review!

We’re absolutely delighted to hear that Ellie was able to help you when you couldn’t find Tilly’s microchip number. We understand how important it is to have access to your pet’s microchip information, so it’s fantastic to know that Ellie was able to locate the details and send you Tilly’s microchip certificate.

We’re sorry to hear that you initially had trouble opening the certificate, but it’s great to know that when you contacted Ellie again, she responded promptly and sent it through once more, making sure you could access the information you needed.

This is exactly the level of customer service we want to provide. It’s not simply about answering a question; it’s about making sure the customer has everything they need and following things through until the issue is properly resolved. Ellie’s willingness to help and respond so quickly is a fantastic example of this.

We’ll be sure to pass your lovely feedback on to Ellie. Knowing that you were so impressed with her help and that she made the whole process straightforward will mean a great deal to her.

Thank you again for your fantastic feedback and for trusting Identibase with Tilly’s important microchip information. We truly appreciate your support and wish you and Tilly many happy, healthy, and safe years together.

If you ever need any further assistance or have any questions in the future, please don’t hesitate to get in touch – we’re always here and happy to help.

Warm regards,

Ben
Identibase

Bedømt til 1 ud af 5 stjerner

Couldn't get my chip to register…

Couldn't get my chip to register online. Tried several times, got lots of emails resetting my password and wasted a lot of time trying to sort this out. I will also advise Medivet on this problem as this system doesn't work. I have an elderly rescue cat and will not be taking her back for another 'go at this'. don't waste your time

20. august 2026
Uopfordret anmeldelse
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Besvarelse fra identi

Thank you for taking the time to share your experience with us.

We’re sorry to hear that you had difficulty completing the registration of your elderly rescue cat online and appreciate how frustrating it must have been to spend time trying to get everything sorted.

Please don’t worry about trying again yourself. If you contact our Customer Care team directly, one of our friendly advisors will be more than happy to help you. We can talk through what you’re trying to do, assist with the registration process, and make sure your cat’s microchip details are correctly registered.

We understand how important it is to have your pet’s information safely recorded and up to date, particularly with an elderly rescue cat, and we want to make the process as straightforward and stress-free as possible for you.

We’d really welcome the opportunity to help resolve this for you, so please get in touch with our team and we’ll be happy to assist.

Thank you again for your feedback, and we hope we can help get everything sorted quickly for you and your cat.

Warm regards,

Ben
Identibase

Bedømt til 5 ud af 5 stjerner

Great service

I did not need to wait in a Q. Luke sorted everything out on the phone and waited for me to log into my a/c to ensure everything was ok.
Thank you very much for your help.

20. august 2026
Uopfordret anmeldelse
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Besvarelse fra identi

Thank you so much for taking the time to leave such a wonderful review!

We’re delighted to hear that you didn’t have to wait in a queue and that Luke was able to sort everything out for you over the phone. It’s particularly fantastic to hear that he stayed on the call while you logged into your account to make sure everything was working correctly before finishing the conversation.

Taking that extra time to make sure a customer is fully up and running, rather than simply assuming everything has been resolved, is exactly the level of care we want our team to provide. It’s wonderful to know that Luke was patient and supportive throughout and gave you the reassurance that everything was in order.

We’ll be sure to pass your kind comments on to Luke. Knowing that his willingness to stay with you and make sure everything was working properly was so appreciated will mean a great deal to him and is fantastic recognition of the service he provides.

Thank you again for your lovely feedback and for choosing Identibase. We truly appreciate your support and wish you and your pet many happy, healthy, and safe years together.

If you ever need any further assistance or have any questions in the future, please don’t hesitate to get in touch – we’re always here and happy to help.

Warm regards,

Ben
Identibase

Bedømt til 2 ud af 5 stjerner

Telephone lines closed when they should be open

I have tried calling several times over the last few days. Their automated reply says they are open from 8am to 6pm Monday to Friday but when you call at these times the automated reply says that the office is now closed. I call at 5pm several times and I had tried from 8am to 8:25 this morning and still not answering their calls. Poor service if it’s an emergency!!!! Mine isn’t an emergency but regardless of that if you say your open at 8am and close at 6pm weekdays be open!!!!!

20. august 2026
Uopfordret anmeldelse
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Besvarelse fra identi

Thank you for taking the time to share your feedback, and firstly, please accept our sincere apologies for the frustration and confusion you experienced when trying to contact us.

You are absolutely right that if our automated message advises that our lines are open, you should not then be met with a message saying that the office is closed. We completely understand why this would be frustrating, particularly when you are trying to contact us about something important.

On this occasion, we temporarily closed our main customer service lines at certain times to allow us to carry out essential staff training. This training is important to ensure our team continues to have the knowledge and skills needed to provide the high standard of service our customers expect, but we fully appreciate that this should have been communicated much more clearly.

I will specifically pass your feedback on regarding our systems and automated messaging. The fact that our systems did not clearly communicate these temporary closures meant that you were understandably given conflicting information, and that is something we need to improve.

I would also like to reassure you that our emergency missing-pet lines remained contactable via our dedicated emergency numbers during these periods. We take missing pet situations extremely seriously, and our emergency support arrangements remain in place to ensure that customers who genuinely need urgent assistance can still access the appropriate service.

That said, we completely appreciate your wider point. Even when a query isn't an emergency, customers should be able to rely on the opening hours and information provided to them. We’re sorry that your experience fell short of that expectation.

Thank you again for bringing this to our attention. Your feedback is genuinely valuable and will be shared with the relevant teams so we can make sure any future temporary changes are communicated clearly and accurately.

Warm regards,

Ben
Identibase

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