Kellogg’s UK & IRE Anmeldelser 506

I have been buying All Bran from Kellog’s for years, however the new All Bran is absolutely disgusting. I will now be switching to a non-Kellog’s substitute. If they had a complaints ‘hot-line’ I would have complained, but funny enough they don’t – wonder why? I find it hard to believe that they did not do market research on this before they launched it. It is a totally different product, and horrible. Someone should be fired! Come on Kellog’s – listen to your customers!!

Doesn't deserve 1 star. Your sales MUST have gone to zero..the consensus in all reviews is identical…ITS NOW INEDIBLE RUBBISH, no taste, huge strands of tough wishy washy bits of ‘what’? Really looks like some sort of Animal Feed,…another lady did give it to her chickens, everyone else BINNED IT..Best place for it ! Tesco, have you not challenged Kelloggs as to why some idiot was allowed to alter an age old Perfect Recipe ?
I put it all out for the birds…they didn't have it either, despite it looking very similar to dried Mealworms !
Stop mucking about with things ! Revert to original NOW.
I cant swear enough about it on here, but ill try suggesting that on the box front..it should say
“S*** NEW RECIPE”

I suppose if you liked your cereal soggy, you'd be disappointed with the new recipe All Bran - but I find it crunchy and tasty. It's great it doesn't turn to mush! The end of the packet isn't full of dusty bits either. Fewer calories, less sugar, less fat. Full marks, Kellogg's!

Kellogg’s, what have you done!!! I have been eating Allbran for over 40 years, not just for breakfast but as a little treat in the evenings too sometimes. This is just awful, hard slimy twigs with no taste. I would rather pay more if that’s the issue. I will never buy this version again, I now have to try and find a supermarket alternative. I would give no stars if I could.

Absolutely disgusting. I used to love the original all bran. This new recipe is terrible. Wont be buying again. Kellogs, listen to the consumer, change it back !!

I have been eating Kelloggs Albran for over 40 years and the new Albran is absolutely vile, like eating a bowl of dog biscuits with absolutely no flavour whatsoever, why on earth would they change the recipe of a product that was so popular tasty and delicious, unbelievable!!

If I could give no stars I would the new All bran fibre plus is inedible tastes awful doesn’t dissolve how could they do this to my breakfast that I bought every day! I had to throw the box away.
I contacted Kellogg but their response was dismissive and that market research was well received??? Who on earth would eat that? I have now switched to an own brand.

An absolutely desperate insult to loyal customers. No stars if that option was available. An exercise in cost cutting and blatant disregard for customers.

Just wasted me my money on a box of brown sticks that kept getting stuck in my throat. Box went in the bin will not be buying kellogs ever again. Shredded wheat or porridge for me from now on.

Kelloggs new recipe all bran what a disaster, what’s the old saying? If it ain’t broke, leave it? Definitely the case here, changed a great taste into cardboard bland doesn’t soak into the milk yuck.
Someone in the management should be fired thinking this is a good idea.
Bring back the original!

The new AllBran is awful, in fact it's hardly the same product. It has a different taste and consistency. Additionally it doesn't have the same reliable effect on my digestive system.

Absolutely terrible bring the old one back!

As a person who has enjoyed Kellogg’s All Bran for five decades I feel it’s my duty to advise that the new recipe is a disgrace. Everything that was unique, delicious and wonderful about the breakfast cereal has been thrown away in favour of a tasteless, bland, ridiculously crunchy and impaired texture under the guise of a so called new recipe which aims to reduce food waste. I’ve just thrown the remains of a 750g box in the bin as I can’t eat the stuff, the roof of my mouth is in bits. Even with my usual handful of raspberries the cereal has been rendered inedible. The cardboard box it came in genuinely has a nicer taste. Kellogg’s have annihilated a national institution and have as good as vaporised their customer base. Whoever you had in to taste test the new recipe had either never eaten the original in their lives or suffer from long covid and have no sense of taste whatsoever. If you haven’t bought the new recipe yet - AVOID AT ALL COSTS!

New all bran is awful will never buy again

Just bought first box of new recipe All Bran and they are absolutely disgusting. Took one mouthful and wondered what I was eating. Checked the box to make sure they were Kellogg's and threw it all out.

What have you done Kellogs! Bloody awful taste and texture. Nothing wrong with the old recipe, just not making enough profit. Change back to the old recipe we all know and love if you care anything about your consumers.

I’m genuinely appalled at the supposed new improved recipe, I have my allbran with hot milk and these new tasteless rubbery worms won’t even soften; it’s like they’re coated in plastic! Absolutely horrendous, I’ve been eating allbran daily for over 40 years, never again. I’ll try the supermarkets own brands. Kelloggs, if you’re listening, don’t fix what isn’t broken.

All Bran used to be tasty and crunchy. Now it is awful and looks like a supermarket brand version of its former self. Why change a good recipe and, above all, why change with something tasteless and dull?

After years of enjoying All Bran, including the dust at the end. This change of recipe is an absolute disaster. Product does not soak, and looks like a plate of worms. Threw most of the box again, will not buy again. Hopefully can find a supermarket alternative.

Why have Kellogg’s changed the well loved All Bran recipe?
On opening my new pack, I thought I’d bought the wrong product!
It is now a strange extruded strand which doesn’t taste good either.
Please revert to our well-loved recipe.
Your millions of All Bran customers will not be supporting this change.