identi Anmeldelser 

5.384
TrustScore 4.5 ud af 5

4,3

Selvom vi ikke verificerer specifikke påstande, fordi anmeldernes meninger er deres egne, kan vi godt betegne anmeldelser som "Verificerede", når vi kan bekræfte, at der har fundet en forretningsinteraktion sted. Læs mere

Af hensyn til platformsintegriteten scannes alle anmeldelser på vores platform – verificerede eller ej – af vores automatiserede software døgnet rundt. Denne teknologi er designet til at identificere og fjerne indhold, der overtræder vores retningslinjer, herunder anmeldelser, som ikke er baseret på en reel oplevelse. Vi er klar over, at vi måske ikke fanger alle problemer, og du er velkommen til at gøre os opmærksom på det, hvis vi har overset noget. Læs mere

Se, hvad kunderne siger

Bedømt til 5 ud af 5 stjerner

​I reached out to Identibase to double-check my dog's microchip registration status after a mix-up during a recent vet scan. Their support team (Isobel) responded within a few days, looked into the... Se mere

Virksomheden har svaret

Bedømt til 5 ud af 5 stjerner

I can’t thank Matt at Identibase enough for his excellent customer service. From start to finish, he was incredibly helpful, professional and reassuring. Matt took the time to explain everything cl... Se mere

Virksomheden har svaret

Bedømt til 5 ud af 5 stjerner

I have recently changed address and rang Identibase to check I'd correctly changed my cat's details. Spoke with Carly who was extremely professional, friendly and reassuring. She checked everything to... Se mere

Virksomheden har svaret

Bedømt til 1 ud af 5 stjerner

Paid £39 for a transfer of ownership which has not been done and no response whatsoever from identibase when I contacted them about it. I will have to do a chargeback. Identibase charge £39 PER YEAR... Se mere

Virksomheden har svaret

Virksomhedsoplysninger

  1. Dyrevelfærdsorganisation

Skrevet af virksomheden

For over 35 years, we’ve helped protect Britain’s pets and supported the people who love them. We’re here for the everyday moments, the unexpected ones, and whatever pet life has in mind. We know our stuff, but keep things simple. With trusted information and real people ready to help, we offer calm, dependable support when pet life doesn’t go to plan. There are real people behind identi. People who listen, understand what’s at stake and help without adding pressure. No scripts or passing you around. Just thoughtful support from someone who cares. We love animals. Properly, genuinely love them. We’re a team of pet owners who take pride in what we do and bring that warmth to every interaction, while staying dependable when it matters. At the heart of identi is one of the UK’s largest pet microchip databases, helping keep millions of pets connected to the people who love them. Alongside microchip registration, we offer Smart Tags and other services designed to make managing your pet’s details simpler and help the right people get in touch when pet life has other ideas. Whether you’re updating a microchip record, setting up a Smart Tag, looking for support when your pet is missing or simply keeping their information up to date, we’re here to help. By your side for all of pet life.


Kontaktoplysninger

4,3

Fremragende

TrustScore 4.5 ud af 5

5 t anmeldelser

5 stjerner
4 stjerner
3 stjerner
2 stjerner
1 stjerne

Bed kunder om at skrive en anmeldelse

Denne virksomhed inviterer sine kunder til at skrive en anmeldelse, uanset om den er positiv eller negativ

Har besvaret 99 % af deres negative anmeldelser

Svarer typisk inden for 48 timer

Sådan bruger denne virksomhed Trustpilot

Se, hvordan deres anmeldelser og bedømmelser indsamles, vurderes og modereres.

4,3

Alle anmeldelser

(5.384)

1.330 anmeldelser inden for de sidste 12 måneder

Skriv en anmeldelse
Virksomheder på Trustpilot må ikke tilbyde incitamenter eller betale for at skjule anmeldelser. Anmeldelser repræsenterer individuelle brugeres meninger, og ikke Trustpilots mening. Læs mere

Bedømt til 5 ud af 5 stjerner

My cat went missing for twelve hours on…

My cat went missing for twelve hours on Saturday 18th July fortunately she came back home that day in the evening. Called my vet because l wanted to update the info in the microchip. Vet gave me Identibase phone number called them and all the problems started. I completed the registration as they told me and kept receiving e mails saying that l didn't. I talked on the phone to two or three different people every call. Today l received another e mail saying that info incomplete and l could be charged £500. Called them again and l was fortunate to talk to Mr.Luke S. Pet protection expert. He explained why l got those e mail he went through everything l needed to know about offers and actions Identibase would do for my pet and reassured me my pet is registered. He was the only person knowledgeable and helpful l talked to in this company. He resolved everything that needed to be resolved. He put me at ease and reassured me my cat was registered. Im very greatful to him a very kind and efficient pet protection expert.

20. juli 2026
Uopfordret anmeldelse
identi-logo

Besvarelse fra identi

Thank you for taking the time to leave such a detailed review and for sharing your experience with us.

Firstly, we're so pleased to hear that your cat returned home safely after going missing. We can only imagine how worrying those twelve hours must have been, and we're delighted that she made it back to you safely.

We're sorry to hear that your experience after contacting us caused additional confusion and concern. Receiving emails suggesting that your registration was incomplete when you believed you had already completed the process must have been frustrating, especially after what had already been a very stressful experience. We appreciate you persevering and giving us the opportunity to resolve the matter.

We're delighted to hear that Luke was able to provide the clarity and reassurance you needed. Taking the time to explain why the emails had been sent, confirming that your cat was correctly registered, and talking you through the available services and options is exactly the level of support we strive to provide. It's wonderful to know that he was able to put your mind at ease and resolve everything for you.

We'll be sure to pass your kind comments on to Luke. He will be absolutely delighted to know that his knowledge, professionalism, and compassionate approach made such a positive difference during what had clearly been an anxious time for you. Recognition like yours means a great deal to our team.

We're also grateful for your honest feedback regarding the earlier stages of your experience. We continually review customer feedback to help us improve our communication and processes, and your comments will be shared internally as part of that ongoing commitment.

Thank you again for your thoughtful review and for allowing us the opportunity to support you. We wish you and your cat many happy, healthy, and adventure-free years together! Should you ever need any assistance in the future, please don't hesitate to get in touch – we're always here and happy to help.

Warm regards,

Ben
Identibase

Bedømt til 1 ud af 5 stjerner

Be aware

Be aware - this company will take repeat payments from you, without you realising that this has been agreed to in the terms and conditions. They will do this even if you have yet to register for an online account, and therefore find yourself without the ability to easily cancel the subscription you did not want.
Frankly, if the subscription made sense this would not be a one star review, but the subscription just allows you to change details on a registration. Of course if anyone needed to do this, they could pay the fee for one year - why would anyone pay repeatedly each year? It would only make sense if they changed address every year.
Instead, it’s clear what this company is doing: they get people to sign up to ongoing payments and hope enough people don’t question it. Practices like this should not be allowed.

18. juli 2026
Uopfordret anmeldelse
identi-logo

Besvarelse fra identi

Thank you for taking the time to leave your feedback.

We're sorry to hear that you were disappointed with your experience, and we'd like to provide some additional context about our subscription service for both yourself and other readers.

Our subscription services are designed to provide far more than simply allowing unlimited changes to your pet's details. While the ability to update your information whenever required is one feature, the subscription also includes a range of additional pet protection benefits that are intended to support pet owners throughout the lifetime of their pet, particularly in the most stressful situations should a pet ever go missing.

These benefits include services designed to assist with the reunification of lost pets, helping to maximise the chances of pets being reunited with their families as quickly as possible. Many of our customers tell us that this additional peace of mind is one of the main reasons they choose to continue their subscription year after year.

To ensure there is no interruption to these ongoing benefits, subscriptions are set to renew automatically. This is made clear when the subscription is purchased, and customers are also sent renewal reminders in advance of their renewal date.

Importantly, customers are never locked into the service indefinitely. If they decide they no longer wish to continue, they can cancel their subscription at any time by contacting us via telephone, email, or live chat, and our team will be happy to assist.

We fully appreciate that subscriptions are not for everyone, and we respect that customers will have different views on the value they provide. However, we feel it's important that reviews accurately reflect what the subscription includes, as it offers significantly more than unlimited changes to pet details.

If you would like to discuss your account or any aspect of your subscription further, we'd be more than happy to help.

Warm regards,

Ben
Identibase

Bedømt til 5 ud af 5 stjerner

Daisy at identibase

When speaking to Daisy at identibase, she was incredibly polite and helpful. I didn't have too many questions because she covered everything during the call which you can't ask for much more than that. So friendly and makes the company easily approachable over the phone and I know if I do need anything, she won't hesitate to help. Thanks Daisy!

17. juli 2026
Uopfordret anmeldelse
identi-logo

Besvarelse fra identi

Thank you so much for taking the time to leave such a fantastic review!

We’re absolutely delighted to hear about your experience with Daisy. It’s wonderful to know that she was so polite, friendly, and helpful throughout your call, and that she took the time to explain everything so clearly that all of your questions were answered before you even needed to ask them.

Providing proactive, knowledgeable, and approachable customer service is exactly what we strive for, so it’s incredibly rewarding to hear that Daisy made you feel comfortable and confident throughout your conversation. We want every customer to know that they can pick up the phone and speak to someone who genuinely wants to help, and your comments are a perfect reflection of that.

It’s especially pleasing to hear that Daisy has left you feeling confident that, should you ever need assistance in the future, she and the rest of our team will be there to help. Building that trust with our customers is something we value enormously.

We’ll be sure to pass your wonderful feedback on to Daisy, who will be delighted to know that her professionalism, warmth, and dedication made such a positive impression. Recognition like yours means a great deal to our team and encourages us to continue delivering the highest standard of customer care every day.

Thank you again for your kind words and for choosing Identibase. We truly appreciate your support, and if you ever need any further assistance or have any questions in the future, please don’t hesitate to get in touch – we’re always here and happy to help.

Warm regards,

Ben
Identibase

Bedømt til 1 ud af 5 stjerner

Disgusting: Happy to take double payments, refuse to refund. Part 2

So I contacted identibase like they advised and I've just received a response from X hasn't read the exact issue in any detail and has responded with I've been refunded the payment for 2026, however the real issue is the double payment taken in 2025 and being told they can not do anything about this.

Edited based on the response below.

I have now been advised that the 2025 payment issue has been refunded.

17. juli 2026
Uopfordret anmeldelse
identi-logo

Besvarelse fra identi

Thank you for taking the time to leave your feedback.

We're sorry to hear that you remain frustrated with the situation, and we completely understand that unresolved billing concerns can be disappointing. Our priority is always to investigate matters thoroughly and ensure the correct outcome is reached for our customers.

Having said that, we would respectfully ask that our colleagues are treated with the same courtesy and respect that they extend to our customers. We appreciate that emotions can run high, but using insulting language or naming individual members of staff in this way is not something we would expect. Our advisors work hard to assist customers based on the information available to them and with the intention of reaching the right resolution.

We can assure you that your concerns have not been dismissed. We will respond to your email, review the matter professionally, investigate the payments you have raised, and ensure that the circumstances are fully understood before providing you with our findings. If an error has occurred, we will of course take the appropriate action to put things right.

Thank you for bringing this to our attention. We appreciate the opportunity to investigate your concerns further and remain committed to resolving the matter fairly and professionally.

Warm regards,

Ben
Identibase

Bedømt til 5 ud af 5 stjerner

Joseph was really helpful and…

Joseph was really helpful and compassionate about my circumstances and quickly advised how to change and action new ownership following a family bereavement. The whole process was efficient and handled with care. Thank you Joseph.

17. juli 2026
Uopfordret anmeldelse
identi-logo

Besvarelse fra identi

Thank you for taking the time to leave such a heartfelt review.

Firstly, we would like to offer our sincere condolences for your family’s bereavement. We understand that dealing with administrative matters during such a difficult time can be incredibly emotional, and we’re truly sorry for your loss.

We’re delighted to hear that Joseph was able to support you with compassion, understanding, and professionalism throughout the process. Situations like these require not only efficiency but also empathy, and it’s wonderful to know that Joseph handled your enquiry with the care and sensitivity it deserved while guiding you through the transfer of keepership.

It’s also great to hear that the process was completed quickly and efficiently. Our aim is always to make things as straightforward as possible for our customers, particularly during difficult circumstances, and your feedback is a wonderful reflection of the standard of care we strive to provide.

We’ll be sure to pass your kind comments on to Joseph, who will be deeply touched to know that his support made such a positive difference at a challenging time. Recognition like yours means a great deal to our team.

Thank you again for your thoughtful feedback and for placing your trust in Identibase. We wish you and your family all the very best, and if there is ever anything more we can do to assist you, please don’t hesitate to get in touch.

Warm regards,

Ben
Identibase

Bedømt til 5 ud af 5 stjerner

Polite

Polite, friendly and helpful…perfect customer service.

16. juli 2026
Uopfordret anmeldelse
identi-logo

Besvarelse fra identi

Thank you so much for taking the time to leave such a wonderful review!

We’re absolutely delighted to hear that you found our team polite, friendly, and helpful. Delivering outstanding customer service is at the heart of everything we do, so it’s incredibly rewarding to know that your experience was exactly what we strive to achieve.

Describing our service as "perfect customer service" is a tremendous compliment, and one that the whole team will be proud to hear. We believe every customer deserves to feel welcomed, listened to, and supported, and it’s fantastic to know that this was reflected in your interaction with us.

Your kind feedback means a great deal to everyone at Identibase and serves as wonderful recognition of the hard work and dedication our team puts into helping pet owners every day.

Thank you again for your lovely comments and for choosing Identibase. We truly appreciate your support, and if you ever need any further assistance or have any questions in the future, please don’t hesitate to get in touch – we’re always here and happy to help.

Warm regards,

Ben
Identibase

Bedømt til 5 ud af 5 stjerner

Everything was just so easy and sorted…

Everything was just so easy and sorted out very quickly

23. juni 2026
Uopfordret anmeldelse
identi-logo

Besvarelse fra identi

Thank you for taking the time to leave such a lovely review!

We’re delighted to hear that you found everything so easy and that your enquiry was sorted out very quickly. Providing a simple, efficient, and hassle-free experience is exactly what we strive for, so it’s wonderful to know that your experience reflected this.

Our team works hard to ensure that every customer receives prompt, friendly, and professional support, making it as straightforward as possible to manage their pet’s details or resolve any queries. It’s fantastic to hear that we were able to do just that for you.

Although your review is brief, your kind words mean a great deal to the whole team and are a wonderful recognition of the effort we put into delivering excellent customer service every day.

Thank you again for your support and for choosing Identibase. If you ever need any further assistance or have any questions in the future, please don’t hesitate to get in touch – we’re always here and happy to help.

Warm regards,

Ben
Identibase

Bedømt til 5 ud af 5 stjerner

I emailed to cancel my subscription

I emailed to cancel my subscription, received no response, and yet the payment was still taken.

Looking at your reviews, your responses to customers come across as defensive, often making the very people who fund your business seem like they’re in the wrong.

So, let’s hear your explanation for why you won’t be refunding my money. I’m genuinely interested to see how you’ll justify taking payment after a cancellation request that went unanswered.

And waiting three days for a response to a support ticket is simply ridiculous. Also there is no option to opt out of auto renewal. Complete cowboys.

Already submitted the microchip details and already emailed your support. Read the review!!!!!!!

Ben called sorted the situation.

13. juli 2026
Uopfordret anmeldelse
identi-logo

Besvarelse fra identi

Thank you for taking the time to leave your review.

We're sorry to hear that your experience has not met your expectations. From what you've described, this does not sound like the level of service or the process we would normally expect, and we'd very much like the opportunity to investigate what has happened.

Unfortunately, based on the information provided in your review, I have been unable to locate your account. If you could contact our Customer Care team, we'll be happy to look into your case in detail. We can review when any emails were sent, when any payment was taken, and ensure that any outstanding actions required on your account are completed correctly.

Our contact centre team will be more than happy to work through everything with you, answer any questions you may have, and resolve the matter as quickly as possible.

We genuinely appreciate you bringing this to our attention and hope you'll give us the opportunity to put things right.

Sorry if it wasn't clear i was requesting you called us because from the information on the review i am unable to locate your account.

Warm regards,

Ben
Identibase

Bedømt til 5 ud af 5 stjerner

No problem recommending identbase

All fine with my enquiry…
Luke sorted out an issue very easily and professionally.

15. juli 2026
Uopfordret anmeldelse
identi-logo

Besvarelse fra identi

Thank you for taking the time to leave such a lovely review!

We’re delighted to hear that everything went well with your enquiry and that Luke was able to resolve your issue so easily and professionally. Providing efficient, knowledgeable, and friendly support is exactly what we strive for, so it’s fantastic to know that your experience reflected this.

We understand how important it is for customers to have their questions answered and any issues resolved quickly and without hassle. It’s wonderful to hear that Luke made the process straightforward and ensured everything was taken care of for you.

We’ll be sure to pass your kind comments on to Luke, who will be delighted to know that his professionalism and support made such a positive impression. Recognition like yours means a great deal to our team and encourages us to continue delivering the highest standard of customer care.

Thank you again for your kind feedback and for choosing Identibase. If you ever need any further assistance or have any questions in the future, please don’t hesitate to get in touch – we’re always here and happy to help.

Warm regards,

Ben
Identibase

Bedømt til 5 ud af 5 stjerner

Very helpful customer service from Luke…

Very helpful customer service from Luke who helped me to transfer my animals to one database from 4 different databases

15. juli 2026
Uopfordret anmeldelse
identi-logo

Besvarelse fra identi

Thank you for taking the time to leave such a fantastic review!

We’re delighted to hear that Luke was able to help you transfer your animals from four different databases into one place. We appreciate that managing multiple databases can be time-consuming and confusing, so it’s wonderful to know that Luke made the process straightforward and provided the support you needed throughout.

Our aim is to make managing your pets’ records as simple and convenient as possible, and having all of your animals together in one account can provide greater ease of management and added peace of mind. It’s great to hear that Luke was able to guide you through the process with the helpful and professional service we strive to deliver every day.

We’ll be sure to pass your kind comments on to Luke, who will be delighted to know that his assistance made such a positive difference. Feedback like yours means a great deal to the whole team and is a wonderful recognition of the care and dedication our advisors show to our customers.

Thank you again for your lovely feedback and for choosing Identibase. We truly appreciate your trust in us and wish you and all of your animals many happy, healthy years together. If you ever need any further assistance or have any questions in the future, please don’t hesitate to get in touch – we’re always here and happy to help.

Warm regards,

Ben
Identibase

Bedømt til 5 ud af 5 stjerner

Very quick and easy to change details…

Very quick and easy to change details George had great customer service and made the whole thing effortless :)

15. juli 2026
Uopfordret anmeldelse
identi-logo

Besvarelse fra identi

Thank you for taking the time to leave such a wonderful review!

We’re delighted to hear that you found it quick and easy to update your details and that George made the whole process feel effortless. Providing a simple, efficient, and stress-free experience for our customers is exactly what we strive for, so it’s fantastic to know that your experience reflected this.

It’s especially pleasing to hear your kind comments about George’s customer service. We pride ourselves on delivering friendly, knowledgeable, and professional support, and it’s wonderful to know that George was able to assist you in such a positive way.

We’ll be sure to pass your lovely feedback on to George, who will be delighted to know that his efforts were appreciated. Recognition like yours means a great deal to our team and encourages us to continue delivering the high standard of customer care that pet owners deserve.

Thank you again for your fantastic review and for choosing Identibase. We truly appreciate your support, and if you ever need any further assistance or have any questions in the future, please don’t hesitate to get in touch – we’re always here and happy to help.

Warm regards,

Ben
Identibase

Bedømt til 5 ud af 5 stjerner

Good service

Paige managed my query quickly and efficiently and it was soon resolved. She was friendly and polite. Well done

15. juli 2026
Uopfordret anmeldelse
identi-logo

Besvarelse fra identi

Thank you for taking the time to leave such a lovely review!

We’re delighted to hear that Paige was able to manage your query quickly and efficiently and that the matter was resolved promptly. Providing fast, effective support while maintaining a friendly and professional approach is exactly what we strive for, so it’s wonderful to know that your experience reflected this.

It’s especially pleasing to hear that you found Paige friendly and polite throughout your interaction. Our team works hard to ensure every customer feels supported, valued, and listened to, and feedback like yours is a fantastic recognition of that commitment.

We’ll be sure to pass your kind comments on to Paige, who will be delighted to know that her assistance made such a positive impression. Recognition like this means a great deal to our team and helps motivate us to continue delivering excellent customer care every day.

Thank you again for your wonderful feedback and support. If you ever need any further assistance or have any questions in the future, please don’t hesitate to get in touch – we’re always here and happy to help.

Warm regards,

Ben
Identibase

Bedømt til 5 ud af 5 stjerner

I liked the warm

I liked the warm, friendly service provided by Identibase. Ollie is now legally mine and I can now get him to the vets and also insured. I cant thank Identibase enough for their help.

14. juli 2026
Uopfordret anmeldelse
identi-logo

Besvarelse fra identi

Thank you so much for taking the time to leave such a wonderful review!

We’re absolutely delighted to hear that you were pleased with the warm and friendly service you received from our team. Providing a welcoming, supportive, and professional experience is something we take great pride in, so it’s fantastic to know that this was reflected in your interaction with us.

It’s especially lovely to hear that Ollie’s details have now been successfully updated and that you’re able to move forward with arranging his veterinary care and insurance. We know how important it is to have your pet’s microchip information accurate and up to date, and we’re so pleased we could help make that process straightforward for you.

Thank you for your kind words about our team. Knowing that we’ve been able to help you and Ollie at such an important time means a great deal to us, and feedback like yours is exactly why we do what we do.

We wish you and Ollie many happy, healthy years together and hope you create lots of wonderful memories. If you ever need any further assistance or have any questions in the future, please don’t hesitate to get in touch – we’re always here and happy to help.

Warm regards,

Ben
Identibase

Bedømt til 5 ud af 5 stjerner

It gives us the security that the cat…

It gives us the security that the cat is chipped so he can be found if he goes wandering..... he is such a part of our family I've just finished registering him so all sorted now 😀

14. juli 2026
Uopfordret anmeldelse
identi-logo

Besvarelse fra identi

Thank you for taking the time to leave such a lovely review!

We’re delighted to hear that you’ve now finished registering your cat and that everything is all sorted. It’s wonderful to know that having him microchipped and registered gives you added peace of mind should he ever decide to go off on an adventure.

We completely understand that pets are much more than animals – they’re cherished members of the family. Knowing that your cat is safely registered means that, should he ever go wandering, there is an important layer of protection in place to help reunite him with you as quickly as possible.

Providing that reassurance to pet owners is exactly why we do what we do, and it’s fantastic to hear that our service has given you confidence and security. We hope, of course, that you never need to make use of it, but it’s always comforting to know the right measures are in place.

Thank you again for your kind feedback and for choosing Identibase. We wish you and your furry family member many happy, healthy years together, and if you ever need any assistance in the future, please don’t hesitate to get in touch – we’re always here and happy to help.

Warm regards,

Ben
Identibase

Bedømt til 5 ud af 5 stjerner

Superb service!

Identibase have provided me with quick, efficient and professional service. The call handlers have been extremely friendly, knowledgeable and been able to resolve my queries. I would definitely recommend their service and going forward, I would certainly use them again.

14. juli 2026
Uopfordret anmeldelse
identi-logo

Besvarelse fra identi

Thank you so much for taking the time to leave such a fantastic review!

We’re absolutely delighted to hear that you’ve consistently received quick, efficient, and professional service from our team. Providing a high standard of customer care is at the heart of everything we do, so it’s incredibly rewarding to know that your experience has reflected this.

It’s especially pleasing to hear your kind comments about our call handlers. We’re proud of the knowledge, professionalism, and friendly approach our team brings to every conversation, and it’s wonderful to know they were able to resolve all of your queries while making the experience a positive one.

Your recommendation means a great deal to us, as there is no greater compliment than knowing a customer would confidently recommend our service to others and choose to use us again in the future. Feedback like yours is a real testament to the hard work and dedication of our entire team.

Thank you again for your wonderful comments and for placing your trust in Identibase. We truly appreciate your support and look forward to being here whenever you need us. If you ever have any further questions or require any assistance, please don’t hesitate to get in touch – we’re always here and happy to help.

Warm regards,

Ben
Identibase

Bedømt til 1 ud af 5 stjerner

Capitalising on grief

Awful company trying to capitalise on pet owner's trauma and grief. My cat is missing - realised my details aren't up to date, so I called identibase. In queue for 20 minutes. Told I can't update my records without paying more money, and if I don't, I could face a £500 fine. Other companies don't charge for this basic requirement. Avoid these charlatans and use a company that allows you to update your address for free when you move house

13. juli 2026
Uopfordret anmeldelse
identi-logo

Besvarelse fra identi

Thank you for taking the time to leave your review. We're genuinely sorry to hear that your cat is missing, and we sincerely hope they are reunited with you safely as soon as possible. We understand how upsetting and stressful this situation must be.

We would like to clarify a few points regarding our service, as there appears to be some misunderstanding.

Identibase provides free lifetime registration when a pet is first registered on our DEFRA-compliant microchip database. Unlike some providers that charge an upfront lifetime administration fee at the point of registration, our approach means many customers never have to pay anything at all if their details remain unchanged throughout the lifetime of their pet. While some databases include the cost of future amendments within an initial registration fee, our model allows customers to register their pet free of charge and only incur a cost if they need to update their details at a later date. For many pet owners, those changes are never required.

As a DEFRA-compliant database, we are responsible for securely maintaining millions of pet records, ensuring they are available 24 hours a day, 365 days a year for authorised users such as veterinary practices, local authorities and animal welfare organisations. Operating a secure national microchip database involves significant ongoing costs, including maintaining highly available systems, cybersecurity, compliance with UK legislation, customer support, and providing services that help reunite lost pets with their keepers as quickly as possible.

Where a keeper does need to update their details, there is a charge unless they hold one of our subscription products, which includes unlimited amendments during the subscription period along with a range of additional pet protection benefits. This approach enables us to continue offering free registration to every new customer rather than requiring everyone to pay upfront, regardless of whether they ever need to make changes.

With regard to the £500 fine, this is not a fee imposed by Identibase. UK legislation requires keepers to ensure their pet's microchip details are kept up to date, and failure to do so may result in enforcement action by the relevant authorities. We simply make customers aware of their legal responsibilities so they have the information needed to remain compliant.

We're also sorry to hear about your experience contacting us. If you would be willing to contact us directly and provide the date and approximate time of your call, we would be happy to investigate this further. We monitor our telephony performance closely, and our records do not show call queues of around 20 minutes, so we'd welcome the opportunity to review what happened.

Again, we're sorry your experience did not meet your expectations, particularly during what is understandably a very worrying time. If your cat is still missing, please do get in touch with our Customer Care Team. We'd be more than happy to discuss the options available to you and do everything we can to help maximise the chances of your cat being reunited with you.

Warm regards,

Ben
Identibase

Bedømt til 5 ud af 5 stjerner

Very helpful in dealing with a problem…

Very helpful in dealing with a problem in transferring ownership.

2. juli 2026
Uopfordret anmeldelse
identi-logo

Besvarelse fra identi

Thank you for taking the time to leave such a lovely review!

We’re delighted to hear that our team was able to help you resolve the problem you experienced while transferring ownership. We understand that transferring keepership is an important process, and we always aim to make it as smooth and straightforward as possible while ensuring everything is completed accurately and in line with the necessary requirements.

It’s wonderful to know that you found our team helpful throughout the process. Providing friendly, knowledgeable, and efficient support is exactly what we strive for, and it’s great to hear that we were able to assist you in resolving the issue.

Your kind feedback means a great deal to the whole team and serves as wonderful recognition of the care and dedication our advisors show every day.

Thank you again for your support and for choosing Identibase. We truly appreciate your feedback, and if you ever need any further assistance or have any questions in the future, please don’t hesitate to get in touch – we’re always here and happy to help.

Warm regards,

Ben
Identibase

Bedømt til 5 ud af 5 stjerner

Needed to change microchip contact…

Needed to change microchip contact details for my two cats but had no login or password details to allow me to make the changes. Identibase sorted it all out after one email. Brilliant.

13. juli 2026
Uopfordret anmeldelse
identi-logo

Besvarelse fra identi

Thank you for taking the time to leave such a fantastic review!

We’re delighted to hear that we were able to help you regain access to your account and update the contact details for your two cats after just one email. We understand how frustrating it can be when you no longer have your login details, so it’s wonderful to know that our team was able to resolve everything quickly and make the process as straightforward as possible.

Keeping your pets’ microchip information accurate and up to date is incredibly important, and our Customer Care team is always happy to assist whenever customers need a helping hand accessing their accounts or making changes.

It’s great to hear that your experience was so positive, and your "Brilliant" comment really means a great deal to the whole team. Feedback like yours is a wonderful recognition of the effort our advisors put into delivering prompt, friendly, and efficient support every day.

Thank you again for your kind words and for choosing Identibase. We truly appreciate your support and wish you and your two cats many happy, healthy years together. If you ever need any further assistance or have any questions in the future, please don’t hesitate to get in touch – we’re always here and happy to help.

Warm regards,

Ben
Identibase

Bedømt til 5 ud af 5 stjerner

After a recent enquiry

After a recent enquiry, the feedback l received from the staff at Identibase was exceptional.

I would thoroughly recommend safeguarding your pets by registering them with Identibase for reassurance and peace of mind.

13. juli 2026
Uopfordret anmeldelse
identi-logo

Besvarelse fra identi

Thank you so much for taking the time to leave such a wonderful review!

We’re absolutely delighted to hear that you received exceptional support from our team following your recent enquiry. Providing friendly, knowledgeable, and professional customer service is at the heart of everything we do, so it’s incredibly rewarding to know that your experience reflected the high standards we strive to achieve.

It’s especially pleasing to hear that you would recommend Identibase to other pet owners. Knowing that our service has given you reassurance and peace of mind is exactly what we hope to provide, and there is no greater compliment than a personal recommendation.

Our mission is to help keep pets safe by maintaining accurate microchip records and supporting pet owners whenever they need us. Whether it’s updating details, answering questions, or providing assistance during what can sometimes be worrying situations, our team is always committed to delivering the very best service possible.

Thank you again for your wonderful feedback, your recommendation, and for choosing Identibase. Your support means a great deal to the entire team, and we wish you and your pets many happy, healthy years together. If you ever need any further assistance or have any questions in the future, please don’t hesitate to get in touch – we’re always here and happy to help.

Warm regards,

Ben
Identibase

Bedømt til 5 ud af 5 stjerner

Really helpful and probably the best…

Really helpful and probably the best lost pet service out there.

13. juli 2026
Uopfordret anmeldelse
identi-logo

Besvarelse fra identi

Thank you so much for taking the time to leave such an amazing review!

We’re absolutely delighted to hear that you found our team really helpful and that you consider Identibase to be the best lost pet service out there. Comments like yours truly mean the world to us and are a wonderful recognition of the dedication our team puts into helping pets and their owners every single day.

Supporting pet owners and helping reunite lost pets with their families is at the heart of everything we do. We know how worrying it can be when a beloved pet goes missing, so we are committed to providing a responsive, compassionate, and reliable service whenever we are needed.

Your kind recommendation and confidence in our service are incredibly rewarding for the whole team. Feedback like this motivates us to continue improving and delivering the highest possible standard of care and support to pet owners across the UK.

Thank you again for your fantastic review and for placing your trust in Identibase. We sincerely hope you never have to rely on our lost pet services, but if you ever need us, please know that we’ll always be here to help.

Warm regards,

Ben
Identibase

Dette er Trustpilot

Alle kan skrive en anmeldelse på Trustpilot. En anmeldelse er ejet af personen, som har skrevet den, og vedkommende kan derfor redigere eller slette den til enhver tid. En brugers anmeldelser bliver vist, så længe vedkommendes konto er aktiv.

Vi bruger en kombination af dedikerede medarbejdere og avanceret teknologi til at beskytte vores platform. Find ud af, hvordan vi bekæmper falske anmeldelser.

Læs om anmeldelsesprocessen på Trustpilot.

Hér finder du 8 tips til at skrive anmeldelser.

Verificering kan være med til at sikre, at det er rigtige mennesker, der skriver de anmeldelser, du læser på Trustpilot.

Det kan påvirke TrustScoren, når man tilbyder incitamenter i bytte for anmeldelser, eller når man kun spørger bestemte kunder, og det er imod vores retningslinjer.

Læs mere