I reached out to Identibase to double-check my dog's microchip registration status after a mix-up during a recent vet scan. Their support team (Isobel) responded within a few days, looked into the... Se mere
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Selvom vi ikke verificerer specifikke påstande, fordi anmeldernes meninger er deres egne, kan vi godt betegne anmeldelser som "Verificerede", når vi kan bekræfte, at der har fundet en forretningsinteraktion sted. Læs mere
Af hensyn til platformsintegriteten scannes alle anmeldelser på vores platform – verificerede eller ej – af vores automatiserede software døgnet rundt. Denne teknologi er designet til at identificere og fjerne indhold, der overtræder vores retningslinjer, herunder anmeldelser, som ikke er baseret på en reel oplevelse. Vi er klar over, at vi måske ikke fanger alle problemer, og du er velkommen til at gøre os opmærksom på det, hvis vi har overset noget. Læs mere
I reached out to Identibase to double-check my dog's microchip registration status after a mix-up during a recent vet scan. Their support team (Isobel) responded within a few days, looked into the... Se mere
Virksomheden har svaret
I can’t thank Matt at Identibase enough for his excellent customer service. From start to finish, he was incredibly helpful, professional and reassuring. Matt took the time to explain everything cl... Se mere
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I have recently changed address and rang Identibase to check I'd correctly changed my cat's details. Spoke with Carly who was extremely professional, friendly and reassuring. She checked everything to... Se mere
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Paid £39 for a transfer of ownership which has not been done and no response whatsoever from identibase when I contacted them about it. I will have to do a chargeback. Identibase charge £39 PER YEAR... Se mere
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For over 35 years, we’ve helped protect Britain’s pets and supported the people who love them. We’re here for the everyday moments, the unexpected ones, and whatever pet life has in mind. We know our stuff, but keep things simple. With trusted information and real people ready to help, we offer calm, dependable support when pet life doesn’t go to plan. There are real people behind identi. People who listen, understand what’s at stake and help without adding pressure. No scripts or passing you around. Just thoughtful support from someone who cares. We love animals. Properly, genuinely love them. We’re a team of pet owners who take pride in what we do and bring that warmth to every interaction, while staying dependable when it matters. At the heart of identi is one of the UK’s largest pet microchip databases, helping keep millions of pets connected to the people who love them. Alongside microchip registration, we offer Smart Tags and other services designed to make managing your pet’s details simpler and help the right people get in touch when pet life has other ideas. Whether you’re updating a microchip record, setting up a Smart Tag, looking for support when your pet is missing or simply keeping their information up to date, we’re here to help. By your side for all of pet life.
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My cat went missing for twelve hours on Saturday 18th July fortunately she came back home that day in the evening. Called my vet because l wanted to update the info in the microchip. Vet gave me Identibase phone number called them and all the problems started. I completed the registration as they told me and kept receiving e mails saying that l didn't. I talked on the phone to two or three different people every call. Today l received another e mail saying that info incomplete and l could be charged £500. Called them again and l was fortunate to talk to Mr.Luke S. Pet protection expert. He explained why l got those e mail he went through everything l needed to know about offers and actions Identibase would do for my pet and reassured me my pet is registered. He was the only person knowledgeable and helpful l talked to in this company. He resolved everything that needed to be resolved. He put me at ease and reassured me my cat was registered. Im very greatful to him a very kind and efficient pet protection expert.

Besvarelse fra identi
Be aware - this company will take repeat payments from you, without you realising that this has been agreed to in the terms and conditions. They will do this even if you have yet to register for an online account, and therefore find yourself without the ability to easily cancel the subscription you did not want.
Frankly, if the subscription made sense this would not be a one star review, but the subscription just allows you to change details on a registration. Of course if anyone needed to do this, they could pay the fee for one year - why would anyone pay repeatedly each year? It would only make sense if they changed address every year.
Instead, it’s clear what this company is doing: they get people to sign up to ongoing payments and hope enough people don’t question it. Practices like this should not be allowed.

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When speaking to Daisy at identibase, she was incredibly polite and helpful. I didn't have too many questions because she covered everything during the call which you can't ask for much more than that. So friendly and makes the company easily approachable over the phone and I know if I do need anything, she won't hesitate to help. Thanks Daisy!

Besvarelse fra identi
So I contacted identibase like they advised and I've just received a response from X hasn't read the exact issue in any detail and has responded with I've been refunded the payment for 2026, however the real issue is the double payment taken in 2025 and being told they can not do anything about this.
Edited based on the response below.
I have now been advised that the 2025 payment issue has been refunded.

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Joseph was really helpful and compassionate about my circumstances and quickly advised how to change and action new ownership following a family bereavement. The whole process was efficient and handled with care. Thank you Joseph.

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Everything was just so easy and sorted out very quickly

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I emailed to cancel my subscription, received no response, and yet the payment was still taken.
Looking at your reviews, your responses to customers come across as defensive, often making the very people who fund your business seem like they’re in the wrong.
So, let’s hear your explanation for why you won’t be refunding my money. I’m genuinely interested to see how you’ll justify taking payment after a cancellation request that went unanswered.
And waiting three days for a response to a support ticket is simply ridiculous. Also there is no option to opt out of auto renewal. Complete cowboys.
Already submitted the microchip details and already emailed your support. Read the review!!!!!!!
Ben called sorted the situation.

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All fine with my enquiry…
Luke sorted out an issue very easily and professionally.

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Very helpful customer service from Luke who helped me to transfer my animals to one database from 4 different databases

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Very quick and easy to change details George had great customer service and made the whole thing effortless :)

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Paige managed my query quickly and efficiently and it was soon resolved. She was friendly and polite. Well done

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I liked the warm, friendly service provided by Identibase. Ollie is now legally mine and I can now get him to the vets and also insured. I cant thank Identibase enough for their help.

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It gives us the security that the cat is chipped so he can be found if he goes wandering..... he is such a part of our family I've just finished registering him so all sorted now 😀

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Identibase have provided me with quick, efficient and professional service. The call handlers have been extremely friendly, knowledgeable and been able to resolve my queries. I would definitely recommend their service and going forward, I would certainly use them again.

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Awful company trying to capitalise on pet owner's trauma and grief. My cat is missing - realised my details aren't up to date, so I called identibase. In queue for 20 minutes. Told I can't update my records without paying more money, and if I don't, I could face a £500 fine. Other companies don't charge for this basic requirement. Avoid these charlatans and use a company that allows you to update your address for free when you move house

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Very helpful in dealing with a problem in transferring ownership.

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Needed to change microchip contact details for my two cats but had no login or password details to allow me to make the changes. Identibase sorted it all out after one email. Brilliant.

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After a recent enquiry, the feedback l received from the staff at Identibase was exceptional.
I would thoroughly recommend safeguarding your pets by registering them with Identibase for reassurance and peace of mind.

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Really helpful and probably the best lost pet service out there.

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