Booklapland Anmeldelser 

50
•
TrustScore 4 ud af 5

4,2

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Se, hvad kunderne siger

Bedømt til 5 ud af 5 stjerner

Es war ein wunderschönes Erlebnis ! Wir wurden herzlich empfangen und unsere Guides Tomas und Mirco haben uns erklärt wie der Plan aussieht. An einem Ort mit klarem Himmel angekommen haben die J... Se mere

Virksomheden har svaret

Bedømt til 5 ud af 5 stjerner

Ho partecipato a due diversi tour organizzati e mi sono trovata benissimo in entrambi i casi. I tour erano organizzati minuziosamente e le guide hanno fatto sempre del loro meglio per far sentire tut... Se mere

Bedømt til 5 ud af 5 stjerner

The team were amazing, Cevo, Paul and Tomas, taking us (and a busload of others) in very poor conditions. Cloud cover over the previous seek and forecast for a further few days had meant the trips h... Se mere

Virksomheden har svaret

Bedømt til 5 ud af 5 stjerner

Um uns das wunderschöne Erlebnis zu ermöglichen haben uns unsere Guides 300km weit nach Schweden gebracht, wo klarer Himmel herrschte.Wir waren über 8 Stunden unterwegs und haben Sachen erlebt ,von de... Se mere

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Kontaktoplysninger

4,2

God

TrustScore 4 ud af 5

50 anmeldelser

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4,2

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Bedømt til 5 ud af 5 stjerner

Rissitunturi

We booked the trip to Rissitunturi and it was truly amazing. The weather was good, which made it even better. We really reccomend this experience especially with our guide Juan ;)

11. februar 2026
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Bedømt til 5 ud af 5 stjerner

Aurora hunting with David

David was really enthusiastic and shared his love of the auroras to us! We enjoyed hunting for auroras with him and were fortunately rewarded with a spectacular show. He also took some amazing photos!

10. februar 2026
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Bedømt til 5 ud af 5 stjerner

We had an amazing Northern Lights tour <3

We had an amazing northern lights tour with book lapland! Everything was organized, the guide was friendly and knowledgeable, and we felt well taken care of throughout the evening. Seeing the Northern Lights was truly magical!! Highly recommended!!!

11. februar 2026
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Besvarelse fra Booklapland

Thank you for your kind review and for sharing your experience.

We are pleased to hear that you felt well taken care of and that the evening met your expectations. Northern Lights conditions are always unique, so it is rewarding to know the experience felt memorable.

We appreciate your recommendation.

Bedømt til 5 ud af 5 stjerner

Good giude

Good giude Paul

10. februar 2026
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Besvarelse fra Booklapland

Thank you for your review.

We are glad to hear you had a positive experience with Paul. We appreciate you taking the time to share your feedback.

Bedømt til 5 ud af 5 stjerner

MY DREAM CAME TRUE

I have travelled a lot and used multiple tour operators but non of the services provided was of high quality as the experience I had with Book Lapland. I have joined the Big Group Aurora yet there ware plenty of guides to take care of each client and made the experience feel more personalized and special. Our guides were very knowledgeable and provided detailed information on where we are going and what we will be doing and captured the best photos of me with the Aurora and made my DREAMS come TRUE!

I strongly recommend using Book Lapland if you are looking for a great experience that is worth your money.

10. februar 2026
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Besvarelse fra Booklapland

Thank you for your thoughtful review.

We are very pleased to hear that the experience felt memorable and well supported. Creating a structured yet welcoming atmosphere, even in larger group settings, is something our team consistently aims for.

We truly appreciate your recommendation.

Bedømt til 5 ud af 5 stjerner

They made it northernlights tour with booklapland

They made it! All to way Rovaniemi to swedish lapland to see northernlights. Guide took amazing photos with pro camera settings.

11. februar 2026
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Besvarelse fra Booklapland

Thank you for your feedback.

Northern Lights conditions often require flexibility and extended routing, so we are pleased to hear the journey proved rewarding. We appreciate you sharing your experience.

Bedømt til 5 ud af 5 stjerner

What a amazing tour we had 2 Nights…

What a amazing tour we had 2 Nights ago! The guide was such a professional and very cool experience.

Thank you so much!

10. februar 2026
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Besvarelse fra Booklapland

Thank you for your kind review.

We are glad to hear you enjoyed the experience and valued the professionalism of your guide. Thank you for choosing Book Lapland.

Bedømt til 2 ud af 5 stjerner

Calling this an aurora “hunt” feels…

Calling this an aurora “hunt” feels optimistic at best. We drove 30 minutes outside Rovaniemi to a very nice field, already occupied by three other coaches, which didn’t exactly scream elusive natural phenomenon. We were told there was aurora activity, so we’d be there for 20 minutes. Out everyone hopped to take phone photos heroically battling the combined glare of multiple coach headlights (not an astrophotography technique I’m familiar with), then straight back on the bus to “continue the hunt”.

Two hours later, we were informed we’d remain in the exact same spot for another hour due to “more activity”. Spoiler: there wasn’t any. Which is fine -nature owes us nothing- but the communication could’ve been clearer.

Our “guides” (unclear what they were guiding us towards) served warm juice, which was genuinely quite nice, before we were gently returned to Rovaniemi. I suspect the pricier private tours may deliver more… hunting. At nearly £100, this one mostly delivered patience and juice.

7. februar 2026
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Besvarelse fra Booklapland

Thank you for sharing your impressions. We appreciate the thoughtful and candid feedback.

Aurora hunting differs significantly from the common image of continuously driving to remote locations. When sky conditions are favourable, remaining in a stable viewing area is often the most rational strategy. The Northern Lights occur at high altitudes and are visible across very large regions, meaning that relocation under clear skies does not inherently increase visibility. Movement is primarily useful when searching for breaks in cloud cover rather than “chasing” the aurora itself.

Popular viewing areas near Rovaniemi are frequently used by multiple operators for the same practical reasons: open horizons, minimal light obstruction, accessibility, and safety. The presence of other vehicles is therefore not unusual during active nights.

We acknowledge your point regarding communication. Aurora activity can fluctuate and forecasting is probabilistic by nature, which sometimes makes precise real-time explanations challenging. Clear guest expectations are important to us, and feedback of this kind is valuable.

We are pleased that you enjoyed the warm drinks, even if the aurora display itself did not meet your hopes. Northern Lights experiences naturally vary in intensity from night to night.

Bedømt til 1 ud af 5 stjerner

everything started well until..

I booked the tour reading many positive reviews. Everything started well. we were 8 people on the van ( 2 kids) . The driver/ guide told us that seeing them is about luck but we would be moving in case we couldnt see. We went to a first spot we saw them a little but based on the predictions there were much more to come .. Then on the way to our second spot someone called David called our driver. Appearently his camera had problems so he said we would go to help them but no worries we would see them and everybody would get their pictures.. however the trip became with 16 people meaning less time for picturess.. So we took pictures with our own cameras.. Then we continued more east ? Dont know the reason why the east instead of north but it was midnight until we werent to see them anymore.. so it was a disappointment because all other companies posted magnificent pictures of that day while we got very little ... so no i am dissappointed..

26. januar 2026
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Besvarelse fra Booklapland

Thank you for taking the time to describe your experience. We appreciate the detailed feedback.

Northern Lights tours require continuous real-time adjustments based on cloud cover, visibility corridors, road conditions, and safety considerations. Route decisions are not determined by simple compass direction, as auroral activity occurs at high altitudes and is visible across very wide geographic areas when conditions permit. Movement east, west, or north is therefore guided by localized weather dynamics rather than a fixed “chasing direction.”

Aurora intensity can also fluctuate rapidly. A display observed at one location does not represent a limited opportunity that can be “missed” by assisting another vehicle or group. The phenomenon is not tied to a single small area, and visibility is primarily governed by sky clarity rather than proximity to other observers.

Temporary coordination between vehicles or adjustments in group logistics can occasionally occur in Arctic field operations. These decisions are driven by safety and operational continuity rather than reducing any guest’s experience.

We understand that comparisons with images seen online can create understandable frustration. Northern Lights photography is highly sensitive to camera settings, exposure techniques, and momentary intensity variations, which can produce very different visual outcomes even within the same region and time window.

Thank you again for sharing your perspective.

Bedømt til 1 ud af 5 stjerner

Unsafe Tour and Unresponsive Customer Support

- Did the tour on 6th Jan 2026
- (1) Unsafe incident happened and (2) didn't see the aurora
- Reached out to customer service on 7th Jan 2026
- To date, only templated response from the customer service mentioning their guaranteed aurora T&C and why refund is not applicable (which I didn't see on the booking page nor confirmation email and clarified - no response), and importantly ZERO acknowledgement/address on the unsafe incident

Unsafe incident:
During the tour, our van skidded sideways and became stuck in an icy curb (see photo). My partner, who was seated on the front passenger seat on the right (window seat), hit her arm as a result as it happened. We were since left stranded and had to first stay in the tilted vehicle with constant anxiety and were later asked to stay out in the extreme cold weather - we had to struggle to squeeze and get out from the other door (driver seat door) as the right door was entirely obstructed by the snowy curb, all while the van was heavily tilted to the right.

We were shocked to see that there were no immediate or adequate safety measures put in place during the accident. We remained stranded only until the owner of an earlier passing car returned with a rope to try pulling our van out of the snow using his vehicle, while our guide simultaneously accelerated the van.

After multiple unsuccessful attempts, I was asked to assist by physically pushing the van sidewards. This required me to stand next to the slanted side of the vehicle with my legs submerged in deep ice, which put me in an unsafe position. At the instant, I had no choice but to help as asked, as it was unclear how long we would otherwise be left stranded in the cold. As a result, my shoes and socks were completely soaked in the snow and that effectively marked the end of the tour for me even after the van was eventually freed.

BookLapland did not reply to and address this unsafe incident to date.

6. januar 2026
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Besvarelse fra Booklapland

Thank you for your detailed feedback. We take all comments related to safety very seriously.

Driving in Arctic winter conditions involves inherently challenging road surfaces, including ice and rapidly changing traction levels. All of our guides and drivers operate under professional driving practices specifically adapted for these environments. Despite precautionary measures, situations such as temporary loss of traction can occasionally occur in Lapland due to natural conditions rather than negligent operation.

Guest safety procedures prioritise securing the situation, assessing vehicle stability, and resolving mobility issues using available assistance when required. Cooperation between vehicles on remote winter roads is common practice in Arctic regions and forms part of normal roadside safety culture.

We regret if any part of the experience caused discomfort or concern. However, it is important to note that operational incidents are evaluated based on documented safety criteria and post-tour reporting processes.

Regarding customer service communication, inquiries are handled through official support channels in accordance with established policies. Response content may focus on applicable booking terms depending on the nature of the request.

We encourage you to contact our support team directly with your booking reference so that we can review the matter accurately.

Bedømt til 5 ud af 5 stjerner

BookLapland team and our guide, Toni! Highly recommended

BookLapland team was very supportive ahead our Northen Lights hunt start (arranged, as we asked prior, for an overall for our 10 year old daughter, especially useful at -30). Toni was our guide and he was absolutely amazing from start to end, on time, helpful, provided all the explanations, pleasent vibe during the drive and most importantly, he was able to find the most amazing spot to see the Northern Lights, took great photos, offered warm drinks and cookies 😀. Surreal experience, highly recommended! Thank you from Alice, Adriana and Adrian 🇷🇴

7. januar 2026
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Besvarelse fra Booklapland

Thank you for your review.

We are especially pleased to hear that the experience suited your family and that the arrangements were comfortable for both adults and children. This is something we place strong emphasis on.

We appreciate you sharing your impressions.

Bedømt til 5 ud af 5 stjerner

Amazing

Had an incredible night out chasing the Northern Lights. What an amazing experience we had. Thank you so much to Jaani, Jone and Julia

8. januar 2026
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Besvarelse fra Booklapland

Thank you for your kind review.

We are pleased to hear you had a memorable Northern Lights experience. Your feedback and your mention of Jaani, Jone, and Julia are greatly appreciated.

Thank you for sharing your experience.

Bedømt til 5 ud af 5 stjerner

Es war ein wunderschönes Erlebnis !

Es war ein wunderschönes Erlebnis !
Wir wurden herzlich empfangen und unsere Guides Tomas und Mirco haben uns erklärt wie der Plan aussieht.
An einem Ort mit klarem Himmel angekommen haben die Jungs uns wie versprochen Nordlichter zeigen können, unglaublich schön !
Tomas und Mirco haben viele Bilder gemacht, mit uns und auch nur die Nordlichter unter sich.
Auf der Heimfahrt gab es leckere warme Getränke und Kekse, wir wurden komplett zufrieden gestellt !

8. januar 2026
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Besvarelse fra Booklapland

Vielen Dank für Ihre freundliche Bewertung.

Wir freuen uns sehr, dass Sie eine schöne Erfahrung hatten und dass Tomas und Mirco positiv zu Ihrem Erlebnis beitragen konnten. Es ist schön zu hören, dass sowohl die Nordlichter als auch die gesamte Tour Ihren Erwartungen entsprochen haben.

Vielen Dank, dass Sie Ihre Eindrücke geteilt haben.

Bedømt til 4 ud af 5 stjerner

Safe, Informative, Helpful Experience

Safe, well-timed, and very informative guides. They took care of us well and gave us hot drinks after the cold weather.

I only wish taking photos was more organized because we were a big group of people and it was a bit hectic with no queues.

We did see the Northern Lights though and the photographers really know how to take good pics of you.

Thanks so much, Tomas.

8. januar 2026
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Besvarelse fra Booklapland

Thank you for your thoughtful review and for sharing your experience.

We are pleased to hear that you felt well taken care of and found the tour both informative and well-timed. Your kind words about Tomas are greatly appreciated.

We also value your comment regarding photography organisation. Group dynamics and varying conditions can occasionally create busy moments, and feedback like yours is important for our continuous improvement.

Thank you again for choosing Book Lapland.

Bedømt til 5 ud af 5 stjerner

The guys really raffle it

The guys really raffle it, they take your photos calmly, they show them to you and additionally they do it with the extreme weather 10/10 the experience, Max, Jane and SK very, very good

8. januar 2026
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Besvarelse fra Booklapland

Thank you for your kind review.

We are glad to hear you enjoyed the experience, especially under the demanding Arctic conditions. Your positive feedback about Max, Jane, and SK is greatly appreciated.

Bedømt til 5 ud af 5 stjerner

It was perfect tour

It was perfect tour. We saw it with naked eyes and even better with camera. The tour guide took us amazing pictures.

7. januar 2026
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Besvarelse fra Booklapland

Thank you for your feedback.

We are pleased to hear that you were able to observe the Northern Lights and that you were satisfied with the photographs. Thank you for sharing your experience.

Bedømt til 1 ud af 5 stjerner

AVOID AVOID AVOID

This tour was advertised as a small group experience but was operated using multiple large, fully occupied buses. We were on bus five, with at least four other buses carrying 50+ passengers each. This alone was misleading.

Organisation and guiding were extremely poor. There was no clear tracking or communication. The only visible Northern Lights activity was spotted by passengers on the return journey, not by the guides. Snacks that were advertised were not offered and had to be requested midway through the trip, despite children being present. The bus spent most of the evening driving without purpose and stopped only after following another, clearly more experienced group.

The most serious issue was safety. The driver was observed watching a programme on a mobile device while driving at speed in icy, sub-zero conditions, with over 50 passengers onboard, including young children. This was alarming and completely unacceptable.

The photography service was also misrepresented. Photos were blurry, and no lights were visible to the naked eye or through personal phones. One guide with one camera was expected to cover a very large group, spending excessive time photographing one individual while most guests received nothing. The images used to advertise this tour are heavily edited and do not reflect reality.

Overall, this experience was misleading, poorly organised, and unsafe. I would strongly advise booking a reputable tour with experienced guides instead.

28. december 2025
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Besvarelse fra Booklapland

Dear Nicole,

We would like to clarify a few key points immediately for future readers, as this review contains several factual inaccuracies.

Small group vs large group tours
We offer both small-group and large-group Northern Lights tours, clearly listed as separate products. The experience referenced in this review was booked as a large-group tour, which operates using full-size buses. The product type, group size, and tour format are transparently stated on the booking platform prior to purchase. There is no ambiguity between these options.

Guiding & Northern Lights activity
Northern Lights are a natural phenomenon and cannot be controlled or guaranteed in intensity or duration. That said, auroral activity was observed during the tour, and the excursion was conducted in line with our guiding procedures. Visibility and perception can vary between guests depending on timing, experience, and expectations.

Snacks & logistics
Warm drinks and snacks are provided as described. On large-group tours, distribution is organized and may require brief waiting periods. This is standard practice and not a service failure.

Safety allegation
We categorically reject the claim that the driver was watching video content while driving. This allegation was reviewed internally and with our licensed transport subcontractor.
All vehicles are operated by professional drivers, and all buses are equipped with dashboard-mounted onboard systems displaying text-based operational data only. No evidence of unsafe or illegal conduct was found. Passenger safety is non-negotiable for us.

Photography service
The statement that “one photographer was responsible for 50+ guests” is factually incorrect.
On our large-group tours, we operate with multiple guide-photographers (typically three) working in parallel. Photography is a complimentary, supplementary service and is not marketed as a private photo session for each participant. Differences between professional camera images and what is visible to the naked eye or mobile phones are a well-known aspect of Northern Lights photography.

In summary
We respectfully disagree with the portrayal of this experience as misleading or unsafe. The tour was delivered according to the selected product type, published description, and standard operating procedures.

We encourage future guests to carefully choose between small-group and large-group options based on their preferences and to approach Northern Lights experiences with realistic expectations regarding nature, visibility, and photography.

— Book Lapland

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