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Checked this out before buying, this is what I found

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ASA looks at implied health claims for food supplement and doctor testimonials
POSTED BY
LUCY SPINKS
|
3 JULY 2024
|
3 min read
The ASA has ruled that a number of ads for Nutritional Sciences Ltd’s supplements breached the CAP Code as they contained misleading and unsubstantiated health claims Nutritional Sciences Ltd - ASA | CAP. The ruling examined the situation where there was a click through link to products rather than an immediate association and the use of an alleged testimonial from a doctor, ‘Dr. Paul O’Connell’.

The ads were for the ‘Activ8 Joint Complete’ product, a supplement that Nutritional Sciences Ltd claimed on its website:

‘Relieves soreness, stiffness and discomfort’
‘Prevents inflammation, damaged cartilage, and bone decay’
‘Facilitates joint repair & recover’
‘Improves movement and flexibility’
These claims were often accompanied by testimonials from Dr. Paul O’Connell.

The ASA received two complaints with the following challenges:

The claims that Activ8 Joint Complete could treat or cure human disease breached the Code.
The specific health claims in the ads, which must be authorised on the Great Britain Register of nutrition and health claims, breached the Code.
The claim that Dr. Paul O’Connell was the ‘NHS’s leading joint expert’ was misleading and should be substantiated.
The ASA upheld the first and second issues, stating that it was likely the wording would be understood by consumers as treatment for arthritis or other degenerative joint conditions, or a preventative treatment for the effects of ageing on the joints. Consequently, the claims were prohibited under the CAP Code. Crucially, it did not matter that the ads did not attribute the claims to a specific product, rather it was enough for the ASA to determine that the ad was for that supplement as the ads linked through to the website where the supplement was sold.

The ASA upheld the third issue as Nutritional Sciences Ltd did not provide any evidence to substantiate this claim, or that Dr. Paul O’Connell was registered as a medical doctor on the General Medical Council’s Register. The ASA also noted that had evidence been provided, the issue would still be upheld as the CAP Code states that health claims referring to the recommendation of an individual health professional are not acceptable in marketing communications for food supplements.

The ASA ruled that the ads must not appear again in the forms complained of, and told Nutritional Sciences Ltd that it cannot make claims that its products could treat human disease or refer to the recommendation of an individual health professional in its marketing for such products. The matter was referred to CAP’s Compliance team.

This ruling demonstrates the importance of compliance with ASA investigations and adherence to the CAP Code in the context of health claims.

I have just watched the advert for Active 8 and scrolled to the bottom of the page, and it clearly says the product is not in any way intended to diagnose treat cure and prevent any disease . So even they no it's a scam. Remember to go to the bottom of the page.

DO NOT USE this company, the active 8 product didn't work and they say they offer a full refund. There are conditions attached, which they don't state along with the guarantee, or tell you when you buy their products. Very misleading and dishonest, as you only find out the conditions when you want to return them. I wonder if the suppliments are actually what they say they are. I have been taking glucosamine suppliments for a couple of years, but these sounded even better with additional ingredients. Within a few weeks of taking them my arthritus pain was back, stopped taking them and went back to my original suppliments and the pain reduced again. Currently checking to see where I stand legally, it may not help me but will help people in the future from loosing their money.........So I have been back on my original joint relief capsules now for a few months now and the pain has pretty much gone. Further proof that these products are useless. Please don't waste your money. use Terranova Glucosamine, my dog is also on them.

Thank you Trust Pilot for honest opinions to stop people making mistakes and purchasing this.

My wife saw the ad for this activ8 and bought the three months supply for me. I have very nasty joint pain, the big toes in both feet,both knees and the shoulders and neck all down to arthritis. It did absolutely nothing for me except cost a lot of money. As she purchased it I did not know about the supposed money back guarantee so took the whole three months supply them contacted them to say that it hadn't been any good for me only to be told that I should have sent it back before the ninety days from delivery had passed. They still send us e emails telling us how fantastic this product is,but it doesn't work so beware and make sure to return it before ninety days...

I was offered 2 bottles of Activ 8 and a FREE bottle of Boundless Energy Support (while stocks last). I placed my order yesterday and my payment of £144.75 was confirmed by my bank. Today I receive an email informing me I missed out on the FREE bottle of Boundless Energy Support. WAITING for £144.75 to be refunded.

This is a crazy thread for different companies called Activ8. The Activ8 mentioned is a UK Amazon agency and yet the reviews are all solar panels and arthritis supplements. Great job TrustPilot !!

Saw almost exactly the same presentation a couple of years ago but by an American doctor; almost verbatim when mentioning the rarity of products and limited supply. Dr O’Connell appears to be a British doctor working in an American hospital; no doubt the company thought the Brits would be a lot more confident buying from one of their own. In my opinion a scam and wouldn’t entertain purchasing Active 8.

What a great pity it is that companies like this are allowed to advertise on any platform.
They are taking advantage of older people, in severe pain, who are desperate to "grasp at straws".
Shame on you, if you really are a doctor!!
DO NOT PURCHASE THIS SNAKE-OIL.

WHAT THE ... I thought this guy was legit NHS Doctor.. HOWEVER. !!!
ITS JUST 1 MASSIVE SCAM.

PLZ DO NOT PURCHASE ACTIV8..ITS A SCAM 100%.. ( REVEIW IN UK).

This Doctor should be prosecuted for lying.Trading Standards need to be made aware of Activ8 it is a rip off .
Always check the on Trustpilot before buying these "MIracle " cures.

No change complete bs, dont wate your money on these snakeoil salesman.

Purchased 6 months supply.
As prescribed, I have taken 3 capsules a day for the last 4 months, and they have had no effect whatsoever.
I angry to admit it, but I have been scammed.

The you trustpilot. I checked the reviews on here before purchasing Active8.

Thank god for trust pilot the star is for you.
I was taken in by doctor to good to be true speech! Well the price thing he clearly thought we were gullible, but I’m in that much pain with my knees I was going to give it ago?? But I always look on here first now after getting stung by wowcher. They said one pill a day and a gent said it’s 3 one after each meal so it’s £60 a month… scam playing on people pain

It seems that customers are mixing up different companies in their reviews - some are for a solar panel company and some for the Active8 joint supplement! This is skewing both companies reviews.

I have not bought either product just noticed that the reviews are for different things!

I left 1star to be able to leave a review. I started taking ACTIVE 8 three months ago as prescribed 3 capsules with the main meal of the day, I purchased 3 bottles which should last 3 months they advertise that you should see some results approximately 6 to 8 weeks but that didn't happen so I continued to take the capsules but nothing happened there was no change in the way my knee was feeling in fact it felt worse so I feel that it was a waist of money.

Bought another Active product called Active Move with the same results as the reviews I'm reading so think I'll give this one a miss and return to the pain of Old Age and the start of artritus.

I received a reply to my poor review of my Active 8 experience from Physicalnutriton on Trust Pilot, sadly couldn't reply directly so having a ' go ' on here. STILL pointing out the 100% guarantee refund with pain relief in 90 days. Is NOT clear that time starts when you get the order !!!! and NOT when you actually start to take them. Complete rip off, dont waste your money

I have not tried it but after reading the reviews I will not be wasting my money. Sad that some people think its acceptable to do a long video for us to then read the reviews and find out it is not giving the results it has promised.