Beware: dresses sold by Tree of Life discolour significantly
Beware: dresses sold by Tree of Life discolour significantly. I bought a vivid bright green dress for $219.95 on 30 August 2025. It was a lace top with a matching inner dress. I wore the dress only once and never washed it. After wearing it, I hung it in my bedroom closet, where there is no possible sun exposure. In mid-June 2026, I noticed significant discolouration. When I took the dress out and examined it in bright daylight, I was shocked by the extent of the discolouration.
The colour has not faded uniformly; instead, it has become patchy and has turned into a dull brown garment that bears almost no resemblance to the beautiful bright green dress I originally purchased. Upon close inspection, the lace sections still show faint traces of the original green in some areas, highlighting how inconsistent and severe the discolouration is. For a dress costing over $200, it is unacceptable that it has become completely unwearable in less than a year through no fault of my own.
I asked for a refund based on the Australian Consumer Law. But the customer service reply was that they do not think the discolouration is a material defect of the garment because they have not had a single complaint (which I strongly doubt, because by simple search I've already found complaints on the web, including this website), and they cannot verify how the dress was kept. They wrote that they would only re-consider their decision If I obtain an independent textile expert's report concluding that the discolouration is attributable to an inherent manufacturing or material defect.
I contacted the Queensland Office of Fair Trading, and they contacted White Cloud Trading Pty Ltd (trading as Tree of Life) on my behalf. The officer informed me that White Cloud Trading Pty Ltd has again refused to provide a refund.
Because White Cloud Trading Pty Ltd wrote to me saying they may reconsider their decision if I obtain a third-party report confirming that the discolouration is due to the material, I contacted a company that provides accredited testing services. They replied that they will review my request and get back to me. Once I receive information about the cost of the report, I intend to contact the Queensland Civil and Administrative Tribunal (QCAT) and file a small claim seeking a full refund. I also want them to cover the cost of the testing, as I believe it is their responsibility to prove that their dress is of good quality.
When I brought the dress to Tree of Life store in Robina Town Centre, the store manager did not seem surprised by the discolouration of the dress. The way the customer representative handled my enquiry showed no sense of responsibility or pride in their products.
I am very unhappy with how the business has responded to me. There must be many other customers who bought a dress from Tree of Life that discoloured significantly after only a short time. (Many of them may have assumed it was their own washing method and felt they could do nothing about it.)
I believe the company is knowingly selling defective products — they are deliberate offenders. I am not making this up. I am determined not to simply accept this and cry myself to sleep. I will pursue this matter all the way to the end without giving up.







