1st class service from start to finish. Martin look after us through the whole process. This is the second vehicle I have purchased from them and I would not hesitate to purchase my third
Lokation
Skift lokation1 Gorseinon Rd, SA4 9GW Swansea, GB
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Se, hvad kunderne siger
We visited the Gorseinon showroom in January 2026 to order a new Cupra Formentor. We had a long session with the salesman who went through detailed information about the car and answered all our quer... Se mere
Virksomheden har svaret
Cupra cars are high quality with lots of technology, cupra Swansea staff are pleasant and friendly, easy to arrange a test drive, buying the car was easy enough not stressful with options discussed... Se mere
Virksomheden har svaret
Fantastic service from Dan E. I was considering a nearly new vs brand new car, and Dan couldn't do enough to explore my options and present figures to be able to compare (as well as giving me a reall... Se mere
Virksomhedsoplysninger
Om Sinclair Group - Sinclair Cupra Swansea
Skrevet af virksomheden
𝐖𝐞 𝐚𝐫𝐞 𝐒𝐢𝐧𝐜𝐥𝐚𝐢𝐫 𝐆𝐫𝐨𝐮𝐩.
We are proud to be Wales’ largest motor group and proud to be representing a selection of the world’s most prestigious automotive brands: AUDI, BYD, CUPRA, GWM ORA, HYUNDAI, JAGUAR, LAND ROVER, MERCEDES, SEAT, SKODA, VOLKSWAGEN and VOLKSWAGEN COMMERCIAL VEHICLES.
Throughout our over 75 years in business, our valued teams have driven excellence in all that they do.
We have evolved beyond all recognition over the years but we certainly haven't lost sight of our drive to deliver outstanding service to our valued customers at all times, which is something we will steadfastly provide as the Company continues to grow and enjoys future success.
So whether you're looking for a new or quality used car, require expert assistance with the maintenance, servicing or repair of an existing vehicle or seeking genuine manufacturer parts and accessories, you can call upon the Sinclair Group.
Kontaktoplysninger
1 Gorseinon Rd, SA4 9GW, Swansea, Storbritannien
Bed kunder om at skrive en anmeldelse
Denne virksomhed inviterer sine kunder til at skrive en anmeldelse, uanset om den er positiv eller negativ
Har besvaret 73 % af deres negative anmeldelser
Svarer typisk inden for 1 måned
Sådan bruger denne virksomhed Trustpilot
Se, hvordan deres anmeldelser og bedømmelser indsamles, vurderes og modereres.
Second Review, first removed !
Second Review – First Review Removed ?
It appears my original review was removed following a complaint from Sinclair, which unfortunately reinforces the impression that genuine criticism is less welcome than glowing, scripted reviews.
For clarity, this review is based entirely on my own experience.
Sinclair also suggested my original review was written in the hope of receiving financial compensation or a goodwill gesture. (Communicated by Cupra UK customer services )That couldn’t be further from the truth!
I wasn’t looking for compensation, nor would I be interested in a Sinclair “goody bag”. I simply wanted to share an honest customer experience.
On Friday 5th, my wife and I visited Sinclair Cupra Swansea with one purpose – to purchase a Cupra Tavascan. We were not casually browsing or wasting anyone’s time. We were ready to buy.
The welcome set the tone immediately. As we entered, we were greeted with a “Can I help you?” delivered in a manner that felt more like “What are you two doing in here?” than a genuine offer of assistance. First impressions matter, and this was not a good one.
We spent around 20 minutes in the showroom, during which several members of staff walked past us. Not one smiled, acknowledged us, or asked if we needed any assistance. It was as though we were invisible.
Eventually, we returned to reception and asked whether we could arrange a test drive. The response was odd: “What, today?” followed by an explanation that most of the sales team were in Barcelona for a vehicle launch. The receptionist approached two salesmen, both of whom appeared completely uninterested and didn’t even come over to speak to us themselves.
We were told that the salesperson working on Saturday would call us, and our details were written on what appeared to be a scrap of paper.
Saturday came and went. No phone call. Exactly as expected.
This wasn’t a speculative enquiry or someone looking for a brochure. We had visited with every intention of buying a Tavascan. The sale was there to be made, yet Sinclair managed to lose it through nothing more than indifference and poor customer service.
As a director of a large company, I spend a great deal of time observing customer service and staff engagement. My comments are based on what I personally witnessed. The lack of professionalism, communication and basic courtesy was genuinely disappointing.
Will Sinclair miss one sale? Probably not. But poor customer service has consequences beyond a single transaction. People share their experiences, both good and bad.
Reading the overwhelmingly positive reviews here, I struggle to reconcile them with the experience we had. Our visit was so completely different that it leaves me questioning how accurately those reviews reflect the service every customer actually receives.
If Sinclair are happy to challenge or remove genuine criticism rather than address it, prospective customers should bear that in mind when reading reviews. Honest feedback exists to help businesses improve. Ignoring or dismissing it achieves the opposite.
Excellent Service
1st class service from start to finish. Martin look after us through the whole process. This is the second vehicle I have purchased from them and I would not hesitate to purchase my third
Excellent Cupra Dealership
Excellent experience buying and collecting my new Cupra Terramar. Dan Ellis was excellent and knew everything about the product and was friendly and very professional. Also all the staff I and some form of interaction with were exact.

Besvarelse fra Sinclair Group - Sinclair Cupra Swansea
We visited the Gorseinon showroom in…
We visited the Gorseinon showroom in January 2026 to order a new Cupra Formentor. We had a long session with the salesman who went through detailed information about the car and answered all our queries. The buying process was explained clearly to us and we were given a delivery date in April 2026.
Before picking up the new car we phoned the salesman several times with various queries and he was always very patient and able to provide us with the information we requested. All the staff we met at the showroom were always polite and helpful. We picked the car up on 10th April.

Besvarelse fra Sinclair Group - Sinclair Cupra Swansea
Fantastic Experience
The sales team were very helpful honest and professional, I could not have asked for a better experience.

Besvarelse fra Sinclair Group - Sinclair Cupra Swansea
Stress free car purchase.
Cupra cars are high quality with lots of technology, cupra Swansea staff are pleasant and friendly, easy to arrange a test drive, buying the car was easy enough not stressful with options discussed and fully explained. Pick up of the car was great as they had the car in the showroom under wraps to be revealed to us on arrival, Claire spent time explaining operations of the car setting up our phones etc. This is the third car I've bought from Cupra Swansea so they must be doing things right.

Besvarelse fra Sinclair Group - Sinclair Cupra Swansea
Great experience
Lovely and helpful staff with a fabulous deal on our new car purchase

Besvarelse fra Sinclair Group - Sinclair Cupra Swansea
Dan and Claire were great
Dan and Claire were great, making the process a smooth, easy and pleasant transaction.

Besvarelse fra Sinclair Group - Sinclair Cupra Swansea
An easy company to deal with
An easy company to deal with. Very professional and knowledgeable staff. Handover process was seamless, professional and pleasant.

Besvarelse fra Sinclair Group - Sinclair Cupra Swansea
A big thank you to Terri Key from…Chris Kirkland
A big thank you to Terri Key from Sinclair Cupra Swansea. Terri is real credit to the business and nothing was too much trouble from getting me the right deal to picking me up at the car hire place. Integrity and professionalism stand Terri apart from others I have dealt with in the past. Thank you Terri

Besvarelse fra Sinclair Group - Sinclair Cupra Swansea
Pointless service plan?
Really poor experience trying to arrange a service on my car. No response arranging it for weeks and then when I do make contact the service items are not covered by the service plan. Customer service unable to tell me what is a part of my service plan. Really unsure why I cannot be told what is a part of the service plan when they provide it?

Besvarelse fra Sinclair Group - Sinclair Cupra Swansea
Good cars, not so good purchasing experience.
We have been Seat customers since 2005, purchasing from Garej Raymond, a friendly, professional, family run business, who it was an enjoyable experience to buy from. However since their demise, we have purchased our cars from Sinclair Group, our 'local' dealer, and have been disappointed with the purchase and service experience. If it were not the fact that we have been very happy with the brand over this period, and the distance it is for us (living near Llandeilo) to visit other dealers, we would have gone elsewhere. We did consider other brands (Volvo, Volkswagen and Lexus), but decided to remain with Seat/Cupra as we are happy with the quality and reliability of these cars, we were just disappointed with the purchasing experience. To confirm, we are pleased with the car we purchased.

Besvarelse fra Sinclair Group - Sinclair Cupra Swansea
THE SERVICE THAT MATTERS
From phoning and speaking to Martin the first time about the car I was interested in i thought straight away nothing was to much trouble for him and he kept me informed every step of way to me purchasing the car so we'll done afterwards the handover by Catherine again nothing was to much trouble so again top marks alround

Besvarelse fra Sinclair Group - Sinclair Cupra Swansea

Besvarelse fra Sinclair Group - Sinclair Cupra Swansea
Great customer service at Sinclair Cupra
Great customer service in the sales department. Terri the salesperson understood our requirements and was able to match our budget. She thoroughly explained the ordering process, and kept us informed throughout the whole process until handover day. She was knowledgable and friendly during handover, giving us a comprehensive introduction to our new car.

Besvarelse fra Sinclair Group - Sinclair Cupra Swansea
Fantastic buying experience
Fantastic buying experience, nothing was too much trouble. We had a great deal on the exact car we wanted. A big thanks to Terri for her patience and understanding of our needs. Emma & Steve R.

Besvarelse fra Sinclair Group - Sinclair Cupra Swansea
First class
Everybody was so helpful and friendly from the first phone call with Terri to the day of collection with Tom. Also got a great price for my part exchange. They even sent me some lovely new floor mats after I got home.

Besvarelse fra Sinclair Group - Sinclair Cupra Swansea
I bought remotely on line and found Dan…
I bought remotely on line and found Dan very helpful with all questions and with the solutions he guided me too. The reception ladies were very friendly and accommodating and would ring back when they said they would

Besvarelse fra Sinclair Group - Sinclair Cupra Swansea
Shocking from start to finish
Shocking from start to finish
Messed two names of finance my partners and her mothers so had to put it in my name.
Lied to by receptionist being told that nobody was available. But when I called back under another name I was passed straight
through
Had to take finance out with a third party company because of the lack of competency.
And to finish off they give the wrong information to my finance company now so they told them the car was on 14500 but in fact it was on 17800 so imagine the impact that’s having with millage restrictions
They had also sent me another customers finance quote with home address, full name and contact number so have concerns that my personal information may also be disclosed, huge concerns over GDPR breaches.
My partner also received an email from a member of the sales staff that was incredibly unprofessional and inappropriate
The whole experience from start to finish was awful’ took over 4 weeks to get the car due to staff lack of experience, incompetence and lack of communication.

Besvarelse fra Sinclair Group - Sinclair Cupra Swansea
Great experience at Sinclair CUPRA…
Great experience at Sinclair CUPRA Swansea, everything was transparent and easy to deal with, shout out to Terri Key who was great at keeping me informed and answered any queries I had.
And I love my new CUPRA Leon VZ2.

Besvarelse fra Sinclair Group - Sinclair Cupra Swansea
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