This was supposed to be FIDE's official brand.
I bought two copies of their World Chess plastic chess set and I wound up doing a detailed video review on it and to summarise, these are the problems.
1. The plastic pieces are below FIDE's own regulation size, making them unsuitable for tournament play. The king height is 3.4 inches. Minimum king height for tournament play is 3.75 inches. Even their wooden studio set is like this. If they just got rid of the studio size altogether and made the plastic set the exact same size as the official set, they would've at least been suitable for tournament play.
2. The board is too small. Not only is it much smaller than regulation size, they're too small for their own pieces, making it hella clunky to use. Regulation board requires to have an overall size of 20 inches with 2 inch squares. A vinyl roll-up board would have been much more worthwhile.
3. The plastic is very fragile. One of the sets broke within the first few months of use. Some other material, or even some other form of plastic that is much more durable (reinforced plastic maybe?), would have been much more ideal.
4. This wasn't mentioned in the video itself, but the colours of the board blends in with the colours of the pieces, thus creating a camouflage effect against a player with no depth perception.
5. Both sets came with a rather busted box, dinged up on the insides with pieces coming in mere plastic baggies that came pretty much torn up.
6. I paid $90 for each set. That's an awful lot of money for a chess set that doesn't even meet regulation standards. The only two redeeming qualities of this set is that the top of the king is round just like the symbol itself and the set comes with extra queens.
7. One day in the rain (even in waterproof cases) and the felt falls right off. There is next to no felt on any of these pieces (humidity?).
8. The pieces are far too light. They are too easy to knock over. It would have been much more helpful if they were triple weighted.