eM Anmeldelser 

Incorrect Trustpilot title! This is to inform the TRUSTPILOT team to correct the company name from "eM" to eMAG". This page is for reviews for the Bulgarian branch of eMAG, while you have another page for the Romanian branch of eMAG, see trustpilot_com at www_emag_ro, using the correct title "eMAG" there.
Therefore, please change the company title to "eMAG" on this page accordingly. "eM" is wrong and non-existent.

never pay with a card as you will likely get the item with a few months delay or wont get it at all. Tried ordering twice from emag.bg and first time there was a huge delay, item was supposed to arrive in 2 weeks, it took 5. Second item is marked "delivered" in order history but it NEVER arrived. You have NO way to call anyone and ask WTF is going on. Support it practically non existent. Don't waste you time and money.

I ordered some items more than 3 months ago and have not heard anything from eMAG. I received a confirmation email that my order is received and nothing thereafter. Luckily I chose the COD payment option and I didnt lose any money. So unprofessional!!

Поръчката ми беше доставена след 1 месец. Да оставим настрана, че приятелите ми получиха Коледните си подаръци в средата на януари, недопустимо е толкова дълго време за доставка. От Германия да им бях поръчала нещо, щеше да бъде доставено по-бързо. Можеше поне да се свържат с мен по имейл, за да ме осведомят, че пратката ще се забави, но така като гледам другите коментари, явно това въобще не е необичайно за тях. Нямам намерение да поръчвам вече през тях.

eMAG е удобна платформа, но обслужването при проблеми разочарова. Поръчката ми беше отбелязана като доставена, без реално да е получена. Процедурата по възстановяване отне седмици и изискваше многократни напомняния.
Парите не са най-важното — доверието и репутацията са. За съжаление, тук eMAG не се справи.

Return of articles does not work! You can contact eMAG and talk to real customer agents, and they always end with "we will take care, wait for our reply by Email", but nothing ever happens afterwards, I tried to chat 4 times (!), but article was never picked up by a courier. eMAG has no specific customer care email to contact them by Email, nor do they have a customer care phone number.

For years, eMAG.bg was, at least for me, the Amazon of Bulgaria. I ordered tons of products from them without much thought. That era is over. I’m done.

Over the past couple of years, their customer service has gone from barely functional to effectively nonexistent. In a stroke of modern business genius, eMAG decided to replace actual human support with useless AI. Unsurprisingly, that AI has been completely incapable of resolving real problems. When I had issues with recent orders, it was worse than useless. That decision alone tells you everything you need to know about the direction the company is heading.

Product quality has also taken a nosedive. eMAG now feels like a marketplace for barely functioning Chinese junk sold at rock-bottom prices, dressed up with Photoshop-enhanced photos that have little relation to reality. When these products inevitably fail, eMAG sometimes expects you to jump through hoops and return the defective garbage. That’s a waste of time. They should be eating the cost themselves, especially considering they’re probably buying this stuff for mere stotinki.

A few other head-scratchers: with the number of foreigners living in Sofia, it’s astonishing that the site still doesn’t have an English-language option. Apparently, eMAG management is patriotic enough to refuse English support, yet perfectly comfortable replacing Bulgarian customer service with an AI chatbot.

I genuinely didn’t think anything could push me to start using TEMU. eMAG managed to do it. From here on out, I’ll be doing my online shopping on TEMU and Amazon.de instead.

Consistently one of the worst companies to have to deal with. Their customer support is abysmal, and they always think local laws don't apply to them. This year I've had to report them three times to Consumer Protection, for various violations of my consumer rights.

Just about to report them a fourth time. Apparently their "reviews" system is super, super strict. If you are unhappy with your purchase and leave a negative review, their "moderators" refuse to publish it. I just got an email saying that my last review was deleted because it's a complaint. The review was strictly about how the quality of the products I bought was misrepresented. Apparently with emag you're not allowed to be unhappy with products that are nothing like what was advertised.

The product I ordered was of very bad quality and when I left a review I received and email that the review will not be published, because it is classified as a complaint.
Obviously they are doing this so that other customers order the same crappy product without seeing and actual review.
This is outrageous! Typical balkan business “strategy”!
I will not buy anything else from Emag!

This website is completely useless. I waited over 20 days for my product with no meaningful updates. When I contacted support during the second week, they took another week and a half just to take action. The chat support staff are largely clueless and provide no real help. Their AI chatbot, “Ema,” is an absolute disaster - clearly designed to prevent you from ever reaching a real person. It endlessly repeats the same generic responses and never resolves anything. Overall, this was an incredibly frustrating and time-wasting experience. I would strongly advise against using this site under any circumstances.

Factual experience with EMAG Bulgaria

I placed a first order for RAM memory at the normal market price. This order was cancelled by the merchant citing “out of stock.”

Later, after finding a product with similar specifications still available at market price, I placed a second order, which was confirmed.

Shortly after this purchase, the price of the same product increased significantly on the website. Around two weeks later, I received an email stating that I had cancelled the order, which is not true. I never requested any cancellation.

The only option offered was to repurchase the product at the higher price. Due to urgent academic needs, I had no choice but to buy it again. However, I consider this situation unacceptable: repeated order cancellations, false information provided to the customer, and no meaningful resolution offered.

I am submitting a formal complaint to the relevant authorities and sharing this experience to inform other consumers.

If I could give 0 stars - I would.
First: the item was supposed to arrive 2 days after ordering, and this was confirmed in an email.
Second: 3 days later - no delivery. I tried to speak with an advisor and after 'chatting' with a Chatbot, I eventually managed to chat to a real person.
Third: The 'real' person sent me an Email asuring me that he is chasing my item. However, the way the text was structured could not have been typed by a real person, unless that customer advisor was a foreign national and he was using Google Translate. Why does this matter? Because: a) AI assistant can not be tracing and b) a Customer Advisor in a different country can't be tracing either.

The item was delivered on day 7th. Too late.

Got scammed by one of their sellers. Didn't get helped. Paid full price for a Samsung SSD and got a cheap AliExpress fake one. I was traveling, so couldn't return in 14 days, and when I contacted them they said they couldn't help me. Got scammed. Will never use them again. They are supporting scams.

Pathetic user experience, broken website, useless customer service. If I could give 0 stars - I would. I've bought 10+ times from them over the last 5 years and each time has been a different hassle. Today, I wanted to login to check on a recent order, which is pathetically late already, and can't login because their mandatory SMS to login does not work. I have perfect cell coverage, but no SMSes are arriving. Once I manage to login, I will cancel and delete my account once and forever.

Много некоректен търговец, за втори път купувам продукт от тях, който не отговаря на описанието. Пиша отзив за продукта в рамките на добрия тон, но за втори път, отзива ми не бива одобрен, без да ми кажат защо конкретно, отговора им беша: "Ако искате се оплачете в комисията на за защита на потребителите.".

Поръчахме нов телевизор за вкъщи по време на кампанията за Черен петък и не получихме нищо. Куриерите не го доставиха и въобще не направиха опит да се свържат с нас на посочените телефони за контакт. Тарикати на едро!

The price was ok

They are selling fakes there now ! I bought a JBL headphone (live beam 3) and received a cheap chinese replica !
Returned the product and a week later they email me asking for proof that the product is fake !
I told them it is the platform's responsibility to make sure the products are original and not mine, in the end my money was returned after more than a month. They deleted my review on the product where I warned others to not purchase this fake product.

2 месеца чакам телефона ми за 2850 лева. На 15.09 поръчах телефона с уговорката че ще получа дата на доставка веднага като регистрирам поръчката . 2 месеца по късно нито съм получил дата , нито емейл да ме държи в течение , нито онлайн чата помага с каквото и да е . Никога повече няма да си купя каквото и да е било от тук . Горещо препоръчвам да избягвате този бизнес

We applied to become a seller on eMAG Marketplace and received login credentials to complete registration.
However, after submitting all required information, we have received no communication or updates for more than a week.

A representative from eMAG Bulgaria even called to inform us that they are not responsible for our onboarding and that someone from another department would contact us — which never happened.

This lack of follow-up and transparency is extremely unprofessional for a marketplace of this scale.
Other international platforms such as Amazon or eBay process and communicate with new sellers within hours, not weeks.

If this is how eMAG handles new business partners, it raises serious concerns about the efficiency of their seller management.
We hope eMAG reviews its internal onboarding process to avoid wasting the time of legitimate, experienced businesses willing to work with them.