BROWNS JEWELERS
After 5 years and just over 4 months I took my 1ct diamomd ring to the Sandton branch where I had purchased the ring from, and applied for the buy-back programme. Shortly after I was told that they cannot honour that option as there is a 3 month from the 5 years anniversary date to make use of the buy-back programme, and that requirement is contained within the terms and conditions. I then emailed them saying at time of purchase this limitation was never verbally explained of highlighted to me, when making my purchase decision. I relied on the information provided to me by the sales consultant , had it been highlighted to me I would have made sure it was done within the limited period. I have just received a mail from them and of course they using that as an escape from the buy-back programme. The facts are that the prices of diamonds have decreased considerably with the Lab Diamonds being introduced into the market and of course Browns now will use every excuse not to exercise the buy- back programme. When you go in the store they tell you buying a 1ct ring is an investment, don't be fooled by that!!! It's a big loss, especially if you buy from Browns. The price I paid for my 1ct over 5 years ago, if I have to purchase the same diamond now it costs much less!! Very very disappointed with them.........
Further to my review above of Browns, they claim their diamonds to be the best quality diamonds and that is why they have a buy-back programme. Don't be fooled by that my diamond is such a good quality that not even Browns wants to buy it back. And believe me 5 years ago I already paid quite a large sum of money for that specific ring. I purchased a colour G SI2. Presently I phoned around and I can buy a color G VS2 for less then what I paid or a minimal difference in price. I do understand that the Lab diamonds have bought the diamond industry down, but I stand by what I say WHEN MAKING MY PURCHASE 5 YEARS AGO , IT WAS THE DUTY OF THE CONSULTANT TO MAKE SURE I'M AWARE OF THE 3 MONTHS PERIOD AFTER THE 5 YEARS ANNIVERSARY OF PURCHASE. AS THAT IS THE MOST DETRIMENTAL PIECE OF INFORMATION SO THE CLIENT CAN BENEFIT FROM THE PROGRAMME.
Further to my review, I approached Browns to exchange my current diamond ring and upgrade to a better diamond then the one I purchased 5 years ago. I wanted an upgrade on the clarity of the diamond and then paying for the difference in price. Browns came back to me yesterday and same story as before they are not interested in giving me a credit for the diamond I have at the moment. They charged me a lot for that diamond 5 years ago and now simply turn around and have no interest in taking back one of their own diamonds. I currently own a SI2 colour G ,and they are simply not interested. Of course at time of purchase it was deemed a great investment, I could not go wrong. Don't be fooled!!








