Thank you for your feedback — we take it seriously and want to provide some important context for others reading.
While the review mentions a “2-month” engagement, actual cold outreach began after our standard warm-up period. In total, we ran campaigns for 6 weeks, not 8.
During that time, we:
- Launched 6 campaigns
- Tested 3 different audience segments
- Wrote and deployed 18 unique cold email scripts
- Collaborated through 1,500+ Slack messages to adjust targeting and copy
We also booked 6 meetings — however, only 1 showed up, and that individual was not interested in the offer. It’s important to clarify:
Show-up rates and closing rates are determined by the sales process and sales team, not the lead generation team. Our responsibility is to generate interest and opportunities — it’s up to the internal team to nurture and convert those.
On the intro call, we shared that many clients eventually average 14–21 meetings/month after optimization, not as an expectation from day one. We were explicit in stating that this number could be higher or lower depending on the strength of the offer, market demand, and how long the system is allowed to run.
This client was new to outbound and lacked clear message-market fit, which takes time to refine — and we were given only 6 weeks to produce instant results. Despite that, we did everything in our ability to iterate quickly, test aggressively, and communicate consistently.
We genuinely wish this client the best and hope this context helps others understand what to expect from outbound lead generation: it's a process, not a magic switch.
