I’ve just completed the AI Ready course…
I’ve just completed the AI Ready course with ACAM and would recommend it to marketing leaders and teams navigating how to make meaningful use of AI.
With a rapidly expanding range of tools and applications, it can be difficult to separate genuine opportunity from noise. The course gave me the opportunity to step back from individual use cases and consider more strategically where AI can improve the way our marketing team works and the outcomes we deliver.
It also provided a valuable perspective on the governance, data and human oversight required to apply AI responsibly. The challenge is not simply adopting the technology, but developing the judgement to understand where it adds value, where it does not, and how to bring teams along as ways of working evolve.
A practical course that I have encouraged my wider team to undertake.

Besvarelse fra Australian Centre for AI in Marketing (ACAM)







