Sytner Group - Sytner Luton BMW Anmeldelser 

I recently visited this BMW showroom and unfortunately had a very disappointing experience from start to finish.

The salesperson, Jacob, came across as unprofessional from the beginning. Rather than focusing on helping me, he questioned whether I was actually going to buy the car. When I asked about arranging a test drive, his response was essentially, “Are you actually going to buy the car?” There’s a difference between joking with customers and making them feel unwelcome, and this felt disrespectful and unprofessional.

He then told me that someone was currently discussing a deal on the car. I left my phone number with him and asked if he could let me know if the sale didn’t go through.

That same evening, I noticed the car was still available on the website, so I reserved it online and paid the reservation fee. Shortly afterwards, Jacob called me to arrange an appointment. I told him I’d come in the following day, and after a few phone calls we agreed on a 12:00 appointment.

I took time off work specifically for this appointment. When I arrived, I had to wait because Jacob was late. Once he arrived, he took my driving licence to arrange the test drive, asked how I intended to pay, discussed finance options, asked about my day-to-day use of the car, and generally went through the full sales process.

He then disappeared into the back office and returned to tell me that the car had actually been sold the previous day.

I find this completely unacceptable. He was in the showroom the entire previous day and had also spoken to me multiple times that morning, yet somehow didn’t know the car had already been sold. As a salesperson, keeping track of whether a vehicle is still available is one of the most basic parts of the job.

As a result, I wasted my time, took unnecessary time off work, and travelled to the showroom for an appointment that should never have been booked. The whole experience felt disorganised, unprofessional, and showed a lack of respect for my time.

I expected much better service from a BMW dealership. Unfortunately, based on my experience, I would not recommend this showroom.

The staff were really helpful in meeting my specifications and went out of their way to make sure everything was satisfactory and I was happy with the service.

Disapointed. Took my car to Luton branch for a full service, engine oil, oil filter, cabin filter, brake fluid and spark plugs. I did include valeting service and they wipped my car with some cloth, spreading the dirt and some oily stuff all over my windows leaving a blurred windshield as well as all other windows! Not to say that their “valeting service” scratched the clear lacquer and now i have to polish it. And they vacuumed the front seats floor! I would better be charged for valeting service and have it done right than having my car scratched by an idiot that doesn’t respect my property. I can understand that being a Japan imported car might not present much interest for BMW, but having done a shit service by a shit worker that doesn’t care is disapointing!
On top of that i requested a video from the vehicle heath check inspection because they didn’t show it to me and i still haven’t received it even if i did insist to have it sent to me, leaving my e-mail address with the BMW representative especially for this reason so i can get the video. A while ago i had my BMW E46 taken to this branch and they did a video on that car, but not on 2021 Japan imported M340i. Shame!

I absolutely love Sytner BMW and have been a loyal customer for many years. Every visit reminds me why I keep coming back. The team consistently treats customers with professionalism, warmth, and respect. Their communication is excellent, and their knowledge and expertise are second to none.

A special thank you to Lucas and Jason, who usually look after me. They always go above and beyond to ensure everything is handled smoothly, making the whole experience stress-free and enjoyable.

I’ve visited many garages over the years, but Sytner BMW is the one I will always return to, no matter where I am. Outstanding customer service from start to finish. Thank you to the entire team for consistently delivering such a fantastic experience!

Tony … 16 years of knowledge is unbeatable when it comes to service !

Couldn’t fault anything

​I cannot recommend Sytner Luton BMW highly enough. After a nightmare experience with another dealership regarding a critical safety component failure, Sytner stepped in and showed what true professionalism looks like.
​A special mention to my service advisor, Rebecca Bulbrook, who was fantastic throughout. From the moment she took ownership of the vehicle, the communication was flawless. She treated the matter with the absolute urgency a major safety issue deserves, kept me updated every step of the way, and handled the entire process with genuine care.
​A massive thank you to Rebecca and the team at Sytner Luton for looking after my vehicle properly and restoring my peace of mind. If you want a dealership that actually values its customers and prioritizes vehicle safety, take your business here.

Great communication throughout. Very knowledgeable and friendly staff.

They greeted with smile and pointed me in the right direction. Staff were great.
It's what one should expect from a premium car brand.

Would have given 5 stars but the car was not washed properly.
In fact, I don't think they even used any shampoo.
It looked like they used a dirty wet rag to give the car a quick wipe. This is the second time in as many visits. Real shame!!

Apart from this, all good.

Kept me informed. Well run outfit. Thanks Jason.

Brought a car a few weeks ago and went to pick it up, the car was so badly prepped with dirty wheels I complained. They guard ex'd the car and assured me the car would be prepped before collection and a stone chip on the door would be dealt with but on pick up none of this had been done .
They asked me to return the car in 2 weeks to spray the door.
When I got the car home I found new scratches on the bumper, no doubt by the guard ex guys, so I called and they, again, assured me it would be done.
After 2 weeks I took the car back and after 2 days picked it up, " All done sir, the door and the bumper" he said but on inspection the bumper had not been touched so i waited for it to be polished out, I wish I hadn't bothered it looked worse! I then noticed the state of the car with all white paint dust inside the door sills and all along the outside so I said "Shall I clean that then?" The sprayers response was "Well we can't clean the car as well".
Sloppy garage, sloppy service and sloppy attitude. I will never buy from here again and I would never recommend them to anyone. It is a shame that i cannot post a photo to show the shoddy way in which the car was handed back to me. Disappointed is an understatement!

Excellent service from the dealer and specifically, Danielle, who assisted from start to finish. She took time to understand my requirements and provide pertinant information at all times.

Very good service I’m really happy with the service I received. Professional and knowledgeable customer service 10/10

10/10 experience there with everything clearly explained and informed.

Thanks to Darnell in BMW Luton.

I recently had an airbag replacement carried out at Sytner Luton BMW, and the entire experience was excellent from start to finish.

Tracy, my service advisor, was highly professional and welcoming. She kept me regularly informed throughout the process with timely updates on the progress of the work, which I really appreciated. Her communication was clear, consistent, and reassuring.

In addition, Tracy took the time to explain other vehicle advisories that may require attention in the future, which demonstrated a strong commitment to customer care and transparency.

Overall, this was one of the best service experiences I’ve had. The level of professionalism, communication, and customer service was outstanding. I would highly recommend Sytner Luton BMW to others.

I have been using Sytner BMW Luton ever since I bought my car. Even though my BMW is now 10 years old, I still continued taking it there because I trusted the dealership.

I booked an engine oil service through the BMW app for £169, including the service charge, and received confirmation of the appointment and price. However, when I arrived, a staff member called Lucas told me the service would actually cost £309.

When I explained that I had already booked and confirmed the service for £169 through the app, I was told that “the app is showing the wrong prices for some reason.”

I was genuinely shocked and disappointed by this experience. Advertising one price through the official BMW app and then trying to charge almost double when the customer arrives is completely unacceptable. It felt misleading and embarrassing.

As a result, I left without having the service done and I will not be returning to Sytner Luton again. Very disappointing service and unreliable pricing.

Having been a customer of Specialist Cars - BMW (now Sytner) for 20+ years and despite calls from them telling us how important we are as a long term customer, when it came to it, they would offer us nothing that they would not offer a new customer walking in off the street. Must be making too much money to care about existing customers...

very poor customer service

My experience was great but I was not happy with what happen. I was told to pay 150 for diagnosis of my car(to carry out a check and know what’s wrong with my idrive system)
I was told that if it’s a programming issue I do not have to pay any extra money as it would be programmed and fix for me. But it’s any other thing I would be contacted and send the invoice over.
Just for me to be contacted and told that I have to pay for programming after I already paid 150. This broke me but yeah it’s fixed properly.